Bully Hunters campaign goes dark after first stream erupts with backlash
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Host addresses controversial event
By
Julia Alexander Apr 16, 2018, 1:51pm EDT
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Bully Hunters
In just under 72 hours, the
vigilante gaming group Bully Hunters went from an idealistic anti-harassment campaign to a prime example of what can happen when seemingly good intentions go wrong.
Bully Hunters is an initiative produced by marketing agency
FCB Chicago, composed of an all-female organization made up of
Counter-Strike: Global Offensive players trying to raise awareness of in-game harassment. The Bully Hunters website described the collective as a “vigilante hit squad of elite female gamers” who will enter
CS:GO games when called upon, evaluate the situation and take out an offending player if the case is determined to be severe enough. A debut livestream, which
reportedly featured pre-recorded, staged gameplay footage and specially branded SteelSeries headphones used for charity giveaways, aired Thursday night.
Reporters and other industry members criticized the group’s harassment countermeasures before the livestream ever kicked off. Their concerns were compounded after one host’s personal history of antagonizing people on Twitter and using homophobic language was dredged up, and questions about the involvement of companies like SteelSeries were aired. Even the use of pre-recorded footage during a live event raised alarms. It was the group’s anti-harassment techniques, however — which encouraged players to go in and take out bad actors — that drew the most ire.
Paste Games’ assistant editor Holly Green
wrote about her concerns, pointing out that, “Not only does engaging griefers and trolls validate their negative behavior, it can also backfire and antagonize them, increasing the aggression towards their targets.”
Bully Hunters website and Twitter account were taken down over the weekend.
Companies like
Vertagear,
CyberPowerPC and
SteelSeries — as well as nonprofit bodies like
Diverse Gaming Coalition that partnered with the organization — are now distancing themselves from Bully Hunters following the overwhelmingly negative response to the event. The methods used to bring attention to the harassment that women face left the companies feeling uncomfortable with how the issue was represented, according to public statements on Facebook.
“When we were approached with the background and goals of Bully Hunters, we put our faith in the cause and the organizers,” Vertagear’s statement reads. “However, the information that we received before the start of the campaign not only contradicted the execution of it, but we discovered after the fact that it was sorely lacking. Our biggest mistake was not thoroughly vetting the details of the campaign to ensure that the execution would be up to the proper standards expected, and we apologize for that and the horrendous results of this event.”
posted a public statement on Facebookaddressing its participation and condemning the organization’s tactics.
“The way BullyHunters [
sic] represented the gaming community was wrong and disingenuous,” SteelSeries’ statement reads. “Most gamers don’t experience harassment, and more importantly, 99%+ of gamers don’t do the harassing. We’re well aware of the many faults with BullyHunters. [...] Although we still believe in a world where harassment isn’t tolerated, it’s clear to us that BullyHunters is hurting, not helping, that cause. On Friday, we ended our support and partnership with the organization.”
Things only got worse when past video clips and tweets from Natalie “ZombiUnicorn” Casanova, the prominent Twitch streamer and YouTuber who became the most visible spokesperson for the event, surfaced. A 6-year-old clip showcased
Casanova referring to aggravating players with a homophobic slur. Tweets from Casanova that called other people a
“bitch” and worse were shared around Twitter.
In a
statement on Facebook, the Diverse Gaming Coalition highlighted Casanova’s past actions as part of the reason it was withdrawing support for the Bully Hunters initiative.
“Various tweets show wrongdoing by host, Zombi Unicorn, which are actions that Diverse Gaming Coalition does not condone, although she was not solely to blame for the Bully Hunters initiative as a whole,” the statement reads. “After the live-stream, it seems that Bully Hunters is still an initiative they wish to keep pursuing. However, this initiative does not align with our mission and vision statement as a non-profit. Because of this, we are deciding as of now, we are dropping as a partner from the Bully Hunters initiative.
“We believe in their intentions as a company to promote social good, but do not think they approached it in the best way possible.”
Facebook page and Twitter account, it seems unlikely at this time.
Casanova repeatedly said she was given no control over the direction of the project, something the companies involved also spoke to in their own statements. Despite her reservations, she said event organizers addressed her fears well enough prior to the event to give her enough confidence to remain involved as a consultant and host.
“People can debate the merits of the execution, but I’m always going to remain supportive of the overall goal,” Casanova said. “I understood from the beginning that there would be backlash. I didn’t necessarily think that this tool would be the only way. It wasn’t my idea, and it was brought to me. I kind of fought it a little bit at first, but once the wording was changed and it was shown to be that it wasn’t meant to be harassing, it was just meant to send a message, I thought that maybe,
maybe, people could accept that and at least bring attention to it.
“Love it or hate it, it did its job. It’s brought a lot of attention to this. It’s opened up the discussion to more people. Yeah, it’s brought a lot of trolls, but it’s opened the discussion.”
The more that comes out about Bully Hunters, the less anyone seems to want to be attached to the project at all — financially or otherwise.
Although most of the companies involved, including SteelSeries, have fled Bully Hunters, and the situation raised plenty of eyebrows, Casanova stands by the organization. She believes the campaign proves more than ever that there’s a problem with harassment in the industry that she wants to keep fighting against.
“We obviously need it,” Casanova said. “Look at the fact that so many people are pretending like they’re tearing apart Bully Hunters because of the bad execution, and in the process are harassing me and multiple other people so badly. Go through my timeline. Look at all the rape threats; the ‘whore’; the ‘cunt’; the ‘stupid idiot, you’re a slut, you’re an idiot, you’re not even a real gamer.’ That’s real harassment.”