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AI slop "articles" are more homosexual than gay prideThe Rainbow Apple: A Stroke of Genius
Janoff’s creation of the rainbow apple logo was a masterstroke of design that perfectly aligned with Apple’s brand values and the technological capabilities of their products. It’s worh reiterting the elements of its success as it’s THE case study for successful branding.
- The rainbow colors weren’t just aesthetic: They were chosen to showcase the Apple II’s color display capabilities, a significant selling point at a time when most computers could only display monochrome graphics.
- Specific color order: The colors were specifically ordered with green at the top, mimicking the leaf’s color. This attention to detail helped make the apple instantly recognizable as an apple, despite its stylized design.
- Designed for longevity: Despite being created in 1977, the basic shape of Janoff’s apple has remained unchanged for over four decades, a testament to the timelessness of his design.