You're forgetting the active shunning by Geeks & Gamers/Nerdrotic as well. At this point that might even be the biggest thing, given how crazily popular FNT is nowadays.
This is no lie. Gary is as petty and vindictive as they come and paranoid to boot. Hicks has the double-whammy of being both loyal to EVS (who Gary apparently fears and loathes) as well as dating a guy who has a major hateboner for The Goat. Jeff needs to tread carefully as it's just festering egos running amok at this point as they mostly run out of content to "cover" and desperately attempt to become the content themselves, but in a manner of their choosing,
like this bit of "good for YouTube" Kinel vs Tom Connors fake fight faggotry from YellowFash's channel a few weeks ago. They want the drama. They need the drama. Hicks can't afford the drama, though (see below). The Geeks & Gamers / Nerdrotic syndicate just think they're smarter than they are and figure they've got the tiger by the tail and don't need "indie" creators, much less failed/struggling ones. Hell, if you're Gary you don't even need your friends as
throwing boomer sperg cringelord Disaster Penis humiliatingly under the bus earlier this year proved. Maybe they're right, but they are betting hard on a friend-simulation-for-"based people" grift that is a dangerous, soul-sucking game over the long-haul even for
professionals who are incredibly quick-witted and entertaining, which Geeks & Gamers / Nerdrotic are not. They've been cruising on their own forward momentum - feuled by the culture-warfighter hope people foolishly placed in them - for the entirely of 2021 and just like Wile E. Coyote will likely continue to achieve brave new heights for a time before the metaphysical reality of
the world they inhabit asserts itself, like so many chickens coming home to roost.
So, you have a spiritual match-up that should be not much of a match-up at all, with insincere chucklefucks on one side attempting to alienate and shun everyone who doesn't kiss their asses and clap like circus seals at their D-grade attempts at shockjockery "bro hangout" entertainment and, on the other, actual creators of various degrees of competence and social ability. Sucking up to people like Eric July because he has pretenses at being an artist may not be enough. Hell, Gary and Jeremy can't even correctly pronounce the name of the video editor that does their "meme" videos. If one thing isn't abundently clear, it's that these guys do not know how to relate to creative people at all. In the case of Gary and Az, I'm not sure they even like them. The shady shit mounts, yet the G-plus-G / FM crew think pretending that "owning it" by acknowledging it loudly and often to much forced laughter will somehow dispel the shady shit and ward off the consequences.
Someone should really stop accepting Jeremy Griggs' judgement and leadership as anything other than a self-evident absurdity. What's most tragic about all this is that most of these people - on whatever side or no side - do not disagree substantially on what matters (or should matter) at least in theory to their futures as professional culture commentators. Again, it's just festering egos and thin-skins at this point, though. Part of me thinks a guy like Jeff should lean into it and go full cow in a last ditch show of self-immolation to spite the world he chose. But, that's easy for me to say I guess. I'm not a facefag and I don't sit in a dunking booth for dollar bills.
But you gotta stand by your GF who looks like a pug with a crewcut. And that fat totally 100% natural redhead who's name eludes me at present.
Sit by. He was forced to sulk with his back turned to the camera like a freshly-spanked child while the fella he's with went full #reetoo and basically blew-up any hope he had of remaining above the fray. It's one thing to allow a woman to ruin your life at home. We all have our crosses to bear. But this bear - I mean, cross - utterly derailed his gig with her bullshit.
Jeff was crushed between her high-t insanity and (a few months later) Gary's paranoia and seething dramafaggotry. Sucks to be him.
Mecharandom42. See mention of Midnight's Edge related meltdown above.
Mecha, the danger-haired ham planet that should have been clocked coming a mile away, was indeed a problem and an amusing one at that, but I think the Mary Mayhem thing fucked Hicks up way more. What happened to The High Council? Last I checked, he rewarded Mary, the bat-shit insane man trap, with a permanent spot on the show the same week of stream related, a virtually impossible to sit through 3 hour shriek-of-a-bitch assault by
a woman scorned. The noping-the-fuck-out in the chat during her seating at the The Council was palpable. Sadly, I can't provide source for that as that steam (and others) are gone from his channel, only the inciting event on Jessi's channel...