See, I'm torn on this because in the beginning I was critical of Doug Tennapel over the whole foreign shipping thing. Then as I was doing my own shipping I realized how ridiculous the prices overseas are, and at times it feels like at best you are breaking even in costs.
My thing, though, has always been about long term benefit. My book gained quite a few fans in Canada, the UK, Germany, even in South Africa. To me i felt a sense of accomplishment that one story I created gained quite the following overseas. Part of my 5 year plan includes a live action movie, and I know international markets like Indonesia, Thailand, Tokyo, France, there's potential for cult B movies to make quite a profit. It all starts here where you forsake a profit for the sake of getting your property enough exposure to get loyal customers to shell out for merch.
I wouldn't tell anyone they HAVE to follow this model. This is just what I intend to do, and it includes me committing to eating some of the profits to get books out to customers around the globe.