It's going to be the same end game as MovieBob's end game. (Spoiler: There is no end game. He just gets worse every year.)
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I have a theory. My theory is that Richard is one of these people who figures out what the most obnoxious thing he can say for a particular group is and then he says that. So, when he decided that himself not being hired by Marvel comics was a high crime, he started going after them on "diversity." When that worked well for him he kept it up. Now he's probably angry that the Critical Drinker and his friends who are fellow Youtubers are more successful than him, so he's trying to find the best provocation against them. He's trying everything from they are phonies, they are ugly, they are racist, they are fags etc. Once something lands, he'll harp on that basically forever as his way of going after other Youtubers.
He has no core beliefs, he's just an empty narcissist. He's just trying to get them to bite. His channel seems schizophrenic because he never really had a problem with slop pop culture, he was mad that he wasn't involved in creating it.