I bet Unk's a major asshole in real life, like he actually behaves like he's a millionaire rapper right now and demeans and condescends to people.
He's like a schizophrenic. You can encounter them online and see videos about them, and if you know one in real life it's even more evident, but the one thing you can never do is convince them they're a schizophrenic. You can't convince them their delusions are not real, and to communicate with them you need to do it within the context of this story they've cobbled together. He seems like a guy who just read The Secret and has taken it extremely seriously, to the point where he has driven himself insane.
He cannot accept the reality that he will not be famous. Part of it is that "sunk cost fallacy" shit, and it makes even more sense once I heard he used to be a gambling addict. Right now he is a desperate man driven mad at the poker table, down 200k, but 100% convinced it was all in service to the big payout around the corner. In his mind he is not really in debt, it's invested in his big break which will always happen tomorrow. To admit otherwise would be to admit that he's just an idiot who blew all his money. If you try and get this across to him he'll begin to hate you. He'll just sort you into his "hater" bucket and whatever you say will sound like muted trumpets.
It should also be pointed out that, living in Canada, the government loves to throw taxpayer money at this sort of shit. It's been awhile since I checked, but there's so many grants for independent artists and there used to be money set aside specifically for musicians, and even more specifically music videos. The glory days of Much Music are gone but if he wasn't a complete and utter shithead he could go online and find something he qualifies for. If he could put a Canadian spin on it they would probably just hand him 10k.
One last thing I noticed: he's really just a blue collar Canadian guy. I know a lot of these guys, he even talks just like them. This is important because I don't think he really likes hip hop, meaning he doesn't follow the genre. I get strong Corey Feldman vibes from him, they even look similar. The Feldog is another guy who is desperate to make it big as a musician but doesn't seem to even know much about or like music. Adams spent 55k trying to get onto "Canadian radio." That's the mission of a guy who knows absolutely nothing about where the music industry or hip hop as a genre is at, and how other people break out. He doesn't pay attention to that shit, he has no interest in taking a step back and learning how anything operates. I bet if you asked him he would be one of those guys who says he doesn't listen to new music because he doesn't want to pollute his creative process, or he'll throw out some lie about how he likes "old school rap like Tupac and Biggie." For a guy that sounds almost exactly like Mac Lethal and is coming in from the same independent grind angle, he can't just sit down and learn how this other guy did it.
He has absolutely no clue about what people actually want to listen to, which is why all his raps are about how driven and determined he is. There is nothing in any of his songs that seems like he is trying to make something cool and unique. Any other dumbass schmuck would have bumbled into the only other scene with a equally low barrier for entry: standup comedy. I still think he may end up there at some point, once he can't afford scam artist producers and agents.