The point of memes are brevity, laughing at something you know you should not, and making a point without seeming preachy.
I.E "Comedy at its purest form".
You don't laugh at the little old lady falling down the stairs into a barrel of custard because that's not funny. You do laugh at the rich man who's acted like a snooty prick for the past 2 minutes falling down the stairs into the barrel.
Left Wing memes are going to be walls o text, or going after people who already feel attacked and marginalised and are already digging in for the seige mentality. The people who might back Hogg's CNN backed meme war will just find themselves mocked 10 times worse in return.
This whole thing screams of trying desperately to adopt the wrong things of the Trump Campaign. These dickheads still think it's Pepe what won it when in reality it was simply "not being fucking Hillary and attacking the majority ethnic group".