"I was like, 'Damnit, this guy is a genius! This guy is right. I need a name, I need an industry name to be known by," he continued. "So my name was 'Alaska.' After a while I realized just being called Alaska worked, but I needed to differentiate myself. I needed to be more unique than Alaska. That's like someone being named 'Texas' or 'Kentucky.' You have to brand yourself a little more. So I came up with 'Baked Alaska,' because at the time I was a stoner. So I was like the baked kid from Alaska. And it's also a double meaning because it's a dessert."