- Joined
- Mar 17, 2019
This is a very real problem. The really unfortunate problem is that it's very, very, very difficult to avoid sucking the sav that Apple or Google put in front of your face, because they control the app stores, which offer the only practical way to get most regular users onto your service and even provide a little bit of free advertising.Well this sucks, basically. There's very little technical reason I need to build this as an app. In fact, I'm not sure there's any. But if the bar for "competent people" is now so low that bookmarking a webpage counts, I have a problem. How did we end up with people being so consumerist and led that if something isn't in an app store it's almost invisible to people. I'm starting to realise for some people they don't even use "the Web", per se. It's all just consoomed via apps. At this rate, the Web of tomorrow is going to end up like the Usenet of today - there, still exists, but largely obscure and ignored by the masses.
It's different if you're providing an expensive B2B service as opposed to something an individual consumer would use. In those cases, it's more practical to force an Android user to install a random APK or get Android/iPhone users to use a PWA or just straight website. But for something that's meant to be direct to consumer, it just won't work out. This isn't how it should be, but it is how it is.
Also... in regards avoiding paying Apple or Google their 3 shekels in 20 for instore purchases for being on their app store (assuming you don't cross over the $1 mill revenue threshold and pay them 3 in 10)? That is very difficult. You won't even be allowed just link to a website where the user can pay you directly from Safari/Chrome. If you try to do that you will be locked out of the app store.
The only company I know that has taken the risk of forgoing in-app payments is Amazon, with their Kindle app on the Android and iOS app stores.
That wasn't because of principle. They took the choice to lose a bunch of impulse book buys where they'd pay that 30% tax to Google or Apple, because they were confident that very few users would solely use the Kindle app without a desktop, that very few users would abandon using the Kindle app because they couldn't directly buy books on there, and that most of those users would just start buying books in advance on their desktop if they couldn't buy them straight from the app. They had the statistics, they probably A-B tested things and found that the money they lost from not having quick impulse buys available, was made up because most users just went to the desktop and bought books there ahead of time instead, and Amazon netted more revenue because they no longer were paying the the app store tax on those transactions that moved from in-app to by desktop.
You are not Amazon, you do not have an app that is effectively universally installed for 99% of people who read books on their phones. You need to bake app store usury into your business calculations. You could avoid the app stores and seriously restrict your market, but that would be even worse for your bottom line than paying the evil thieving cunts at Apple or Google 15 or even 30% of your revenues.
It's bullshit, but unless you want to follow Nasim Aghdam, there isn't much you can do about it.