Business Firefox could be doomed without Google search deal, says executive - “It’s very frightening,” a Mozilla executive testified.

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by Lauren Feiner
May 2, 2025
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Firefox could be put out of business should a court implement all the Justice Department’s proposals to restrict Google’s search monopoly, an executive for the browser owner Mozilla testified Friday. “It’s very frightening,” Mozilla CFO Eric Muhlheim said.
The DOJ wants to bar Google from paying to be the default search engine in third-party browsers including Firefox, among a long list of other proposals including a forced sale of Google’s own Chrome browser and requiring it to syndicate search results to rivals. The court has already ruled that Google has an illegal monopoly in search, partly thanks to exclusionary deals that make it the default engine on browsers and phones, depriving rivals of places to distribute their search engines and scale up. But while Firefox — whose CFO is testifying as Google presents its defense — competes directly with Chrome, it warns that losing the lucrative default payments from Google could threaten its existence.
Firefox makes up about 90 percent of Mozilla’s revenue, according to Muhlheim, the finance chief for the organization’s for-profit arm — which in turn helps fund the nonprofit Mozilla Foundation. About 85 percent of that revenue comes from its deal with Google, he added.
Losing that revenue all at once would mean Mozilla would have to make “significant cuts across the company,” Muhlheim testified, and warned of a “downward spiral” that could happen if the company had to scale back product engineering investments in Firefox, making it less attractive to users. That kind of spiral, he said, could “put Firefox out of business.” That could also mean less money for nonprofit efforts like open source web tools and an assessment of how AI can help fight climate change.

Mozilla would have to make “significant cuts across the company”
Ironically, Muhlheim seemed to suggest that could cement the very market dominance the court seeks to remedy. Firefox’s underlying Gecko browser engine is “the only browser engine that is held not by Big Tech but by a nonprofit,” he said. The other two are Google’s open source Chromium and Apple’s WebKit. Mozilla developed Gecko to stave off a fear that Microsoft would control all the protocols on the internet, Muhlheim testified, and creating Gecko helped ensure different browsers would be interoperable, so access to the web wouldn’t be controlled by one company. (Unlike numerous other companies featured in the Google trial, Firefox hasn’t expressed an interest in buying Chrome.)
Replacing the revenue from Google is not as easy as making a deal with another search engine provider or a non-exclusive deal with Google, Muhlheim says. Mozilla has talked with Microsoft about the possibility of Bing taking over the default spot, but Muhlheim warns that without Google being able to bid on the contract, the revenue share Mozilla would be able to negotiate would likely fall. On top of that, Mozilla has found that Bing doesn’t monetize traffic as efficiently as Google does today.
In a December 2024 presentation to Mozilla’s board that was shown in court, the company warned that losing Google’s payments posed a “significant threat to viability for Mozilla with limited ability to mitigate.” From 2021 to 2022, the company ran a study to see what would happen if it quietly switched Firefox users’ default search engines from Google to Bing, and found that users who switched to Bing generated less revenue for Mozilla — a finding Muhlheim said demonstrates what might happen if all of its users were switched over to Bing.
Mozilla has also previously tried to switch all users’ default search engines, and it didn’t go well. Between 2014 and 2017, the company made Yahoo the default on its browser, and found that people disliked the experience so much that they switched to another browser altogether.

If the DOJ’s other proposals work as it hopes, they would theoretically create many more quality search engines that could compete for Firefox’s default positioning, and take over the revenue share Google currently pays it. But Muhlheim says that would likely take such a long time that Mozilla would have to make significant cost cuts and strategy changes all while “waiting on a hypothetical future in which that happened.“ In the meantime, he said, “we would be really struggling to stay alive.”
On cross-examination by the DOJ, Muhlheim conceded that it would be preferable not to rely on one customer for the vast majority of its revenue, regardless of the court’s ruling in this case. And, he agreed, another browser company, Opera, has already managed to make more money from browser ads than it does from search deals. But while that may be a potential pathway to diversifying Firefox’s revenue, he added, scaling up such a business at Firefox may look different, in part because of the privacy-preserving approach it takes to products.
Mozilla has supported choice screens for browsers on phones and desktops, the DOJ noted, something it would directly benefit from. But it does not support a choice screen for users to select a default search engine in a browser. Muhlheim said Firefox regularly reminds users they have multiple search options — “there are a thousand different search points” in the browser, he testified. “Choice is a core value for us, but context matters,” he added on cross-examination. “The best way to get to choice is not always a choice screen.”
Judge Amit Mehta asked Muhlheim if he’d agree that it would benefit Mozilla if at least one other company that matched Google’s quality and ability to monetize searches existed. “If we were suddenly in that world,” Muhlheim said, “that would be a world that would be better for Mozilla.”
 
They had over a decade to do something about it, meanwhile their CEO's salary is the only thing going up, roughly equivalent to the amount they get in donations. Donations that are not going straight to the development of Firefox but all the projects under the Mozilla Foundation, of which Firefox and other general software development is only a small subset of. As poorly as they manage their money, and as petty as their are against their core user-base permanently stuck in a beaten wife relationship, the alternative of a chromshit-only web is terrifying. Not that Gecko has much marketshare or webshitters even test their cancer for it, but there's nothing else viable for normal browsing that isn't the twisted and corporate-corrupted corpse of KHTML.
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I'm sorry but with their constant issues with implementing HTML/JS/CSS spec and general lack of running speed I don't see this as a loss. Change the engine to Chromium, leave all the userChrome rendering shit to still be moddable and forget about the project. Firefox is literally only used by austists, trannies and people who've been using it since FF3
 
hey guys we can only survive as a business if our competitor pays for us

yah...that's a hellva business plan there Cheeko
Apple was on life support all through the 1990s and only survived because of aid from Microsoft in a manner exactly the same as Mozilla and Google. The turn around only happened when Steve Jobs came back and leaned into aesthetically interesting devices like the iMac in 1998 and a transition to the Unix based OS with OSX in 2001.
 
Ladybird cannot come soon enough.

hey guys we can only survive as a business if our competitor pays for us

yah...that's a hellva business plan there Cheeko

Google keeps them around because it is cheaper to pay them then to deal with the invetitable monopoly and trust issues that would come if Chrome was the only web browser.
 
Losing that revenue all at once would mean Mozilla would have to make “significant cuts across the company,” Muhlheim testified, and warned of a “downward spiral” that could happen if the company had to scale back product engineering investments in Firefox, making it less attractive to users. That kind of spiral, he said, could “put Firefox out of business.”
Well, as Worf so eloquently put it: die.
 
From 2021 to 2022, the company ran a study to see what would happen if it quietly switched Firefox users’ default search engines from Google to Bing, and found that users who switched to Bing generated less revenue for Mozilla
in part because of the privacy-preserving approach it takes to products.
Were it privacy-preserving, existing users of a search engine would generate diddly squat, no need to run "studies". If Google pays you (say) $1 for an install and Bing pays 60c, then Bing pays 40c less (duh).

If you needed to run a "study", then you're profiting off ongoing user behavior, meaning, you spy on it and pervert it.
 
react with hats, I don't care.
Meh. There will always be a surplus of devspergs out there who will do it for free.
many who will, force their politics onto the project, end up getting into drama instead of working on the project, and will slowly die out by not maintaining the project.
and thats ignoring the 20 million forks which will slowly deviate from each other, to the point where they aren't the same thing anymore.
They say it like its a bad thing. Being based on Chromium (it is, right?) its not even a real competitor anymore either.
the problem is that damn near every other browser is just another chrome skin. a good analogy is to imagine a chocolate covered peanut, you can change the covering to anything you want but its still a peanut. you can skin it all you want, but its still chrome.
giving that much control and depending on one thing is a terrible idea, doesn't matter who'll end up owning chrome, its too much power for any one entity.

you can love or hate firefox, maybe it didn't work out for you or you had a massive issue, doesn't matter. we need it because this'll end badly if it collapses.
 
GOOD.

For anyone who doesn't know, the head of Brave was part of the original crew that created Firefox. Trannies infiltrated and ruined it, then pushed him out. Just like they do with everything else. So he left and said fuck it, I'm making Brave.

Brave isn't perfect, and in my opinion has been getting to commercial as time goes on, but fuck Trannyfox.

Sometimes it takes a minute to get what you deserve, but you usually do. Die penniless, faggots.
 
Null still has time to eat cheese, so he has time to run a fork called kiwizilla for us
 
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