This whole project makes Sam come off like a complete retard who has no savvy business skills. If he wanted to have this project break into the mainstream, he’s surrounded himself with the dumbest fucks imaginable to help him do it.
As others have mentioned, not only have they run out of ideas but the whole way he’s been promoting it is not helping them break into the mainstream. Why only use your dumbass zoomer crew for a project like this? He should’ve hired an actual professional with marketing experience. Someone like that would know how to get the project in front of normal, non-terminally online people.
The fact that he’s really only promoting this on Twitter and IG shows how shallow they thought about this. They should be releasing clips constantly on as many social platforms as they can while simultaneously trying to highlight the drama or sexual tension between the fish or anything like that. Set up multiple accounts, some that show wholesome content and some that show edgier content. Instead you get Sam occasionally putting up polls and jet running a shitty Twitter handle. Amazing how short sighted and poorly planned this whole thing is.