Flash frozen coffee pods - First you live in the pods, now they want you drinking them

[WonderWino]

So I was browsing youtube and came across an ad about this:

Earth’s First Hyper Fresh Coffee Capsules - Cometeer

A new day has arrived on earth for coffee. Cometeer makes incredibly delicious coffee that gets sent straight to your freezer door in a tiny little recyclable capsule. Welcome to the future of coffee.

cometeer.com

Apparently its concentrated coffee thats brewed in full and then flash frozen, which you put in a glass and add hot water. It doesn't require a machine so I guess thats a plus, but it seems like a really weird way of doing coffee and I can't see it not being either stale or watery. I get what they're trying to do, and maybe in some situations its a useful concept - like maybe military bases or submarines where the facilities exist and it would speed up making it for large groups of people, but for using at home? Yeah it just doesn't seem like a good idea to me

 

[Ultrapenguin]

Yeah, but they invented instant coffee years ago.

Unless there's some very demonstrable flavor advantage, I think the whole thing is probably a gimmick. It looks like one of those silly "revolutionary" products you'd see on Kickstarter.

Edit: Wait a second, they already have freeze dried instant coffee! You can buy it off Amazon right now, ~$14 for 60 servings in a jar, or you can go to that website and get 8 pods for $15.
Definitely seems like a marketing gimmick.

 

[Shartavius]

It's even dumber than that. I'm going to attempt to explain the retardation of such a product:

The frozen coffee concentrate is packaged in Keurig capsules. Keurig capsules are stale coffee grounds in a foil-sealed cup. The reason the stale coffee grounds *must* be stale is because coffee seeds ("beans") evaporate off their volatile flavor compounds with carbon dioxide upon being roasted. After around two weeks, a typical roasted coffee bean runs out of gas and becomes "stale." When you package fresh-roasted whole coffee beans in something without a vent, the bag will eventually pop due to the internal buildup of gas. Hence, the best a hermetically-sealed coffee capsule can produce is stale coffee.

So this manufacturer deals with a limitation inherent in one packaging method by brewing strong coffee with freshly roasted beans, sealing and freezing this concentrated brew in a K cup, then sending it to you to cycle hot water through.

Except that we already have premade coffee in bottles, cans, and bags. So fuck them. They're charging you for the time they wasted combining bottled coffee and hermetically sealed brewing capsules into a product that is less convenient than either, while still requiring you to brew the fucking thing yourself.

 

[Xarpho's Return]

So how is this any different than the bottled "coffee concentrate" that's sold in stores besides being more expensive and wasteful?