However, as we know, Kotaku staff is retarted and didn't take any of this into account and in the last month has tried very hard to make sure to get themselves some very bad publicity - primarily.
- Writing an article about Anime Porn (on a video game site) and having actual, porn pictures of anime characters who are aged 10 years old, uncensored and not behind any kind of age verification. The new owners probably didn't love the advertiser push back/bad press from this one.
- Complaining public about "behind the scenes" issues with advertisers (primiarly, the type of ads run). Instead of discussing this with management directly, or handling it in a smart way, having your staff direct the users to harass advertisers who almost certainly, instantly, complained to management and likely threatened to pull ads not just from Kotaku, but all Gawker/Univision sites.
It's one thing to not be profitable, it's another to fuck up revenue for the entire company. This likely made them priority #1 for Univision's leadership team and they clearly did not like what they say (reasonably so). I'd be curious if they junk the entire thing or if they try and find someone not retarted to run the site and bring the focus back to Video Games.
And wouldn't you know it, this was the exact reason they got the hammer of God brought down on their dumb heads. These faggy Bay Area hipsters cost their former employer
one million dollars with their idiocy:
--Article Start--
Farmers Insurance Pulls Million-Dollar Ad Campaign With G/O Media After Editorial Staff Raises Hell
The ads were axed after G/O Media staffers at Deadspin and other sites spoke out against irritating autoplay ads—yet another battle in the ongoing feud between execs and editorial.
Farmers Insurance Group pulled a seven-figure advertising deal with G/O Media this week
amid increasingly public turmoil between the digital-media company’s management and editorial staff.
Earlier this week, several websites at G/O Media—which oversees former Gizmodo Media sites including Deadspin, Jezebel, and Lifehacker, among others—published a blog post criticizing the company’s new autoplay videos, which in some instances featured a Farmers Insurance ad.
“We, the writers, editors, and video producers of Deadspin, are as upset with the current state of our site’s user experience as you are,” the post
read. The editorial team made clear they do not control “the ad experience,” and acknowledged that many readers had been critical of the way the ads appeared on the site.
When asked for comment by The Daily Beast, a G/O Media spokesperson said the company does not comment on advertising partnerships. According to the
Wall Street Journal, the company’s ad-operations team did not believe the sites could deliver on the impressions promised to Farmers, and decided to autoplay the ads before videos after failing to hit the ad goals.
Multiple sources confirmed to The Daily Beast that following the editorial team’s public criticism of the ads, Farmers informed G/O that it would not continue with the campaign which, according to the
Journal, was worth $1 million and required the media company to deliver nearly 43.5 million ad impressions through next year.
Management eventually decided to remove the critical posts, causing an even greater uproar among staff and readers.
“The GMG Union has been informed that posts across our websites asking for reader feedback on an autoplay ad campaign were taken down by management. We condemn this action in the strongest possible terms,” the company’s editorial union
wrote Monday in a tweet.
Farmers’ advertising removal comes amid increasing friction between G/O staff—particularly at Deadspin—and their new executive managers.
G/O Media was formed earlier this year when private equity firm Great Hill Partners bought Gizmodo Media, the collection of former Gawker Media websites, from Univision.
In the months since the acquisition, new management has clashed with many editorial staffers over some of the sites’ editorial direction. Earlier this year, Deadspin’s
former editor in chief left the site after G/O brass ordered her to halt publishing stories that did not have a sports angle.
And this week, the company’s CEO
fired Deadspin’s deputy editor after the site refused to hew to the new “
stick to sports” mandate.
--Article End--
archived 30 Oct 2019 19:01:17 UTC
archive.md
How precious
