- Joined
- Jul 15, 2019
It's probably common knowledge by now that Nijisanji asks content creators to react to Niji clips, but Nagzz confirms that he, Koefficient and Noble were recently contacted to react to NijiEN.
So I guess Niji have decided to just abandon any idea of making organic following and hype
Not very surprising, honestly
The full context of this clip is more to do with AnyColor making the rounds and telling Twitch streamers that they have express permission to continue reacting to their content in lieu of the recent stuff with Viacom, Pokimane, Toast etc.
Nagzz was talking about how he wouldn't be reacting to full anime episodes etc on his channel, but NijisanjiEN have already told him (and he thinks Koe and Noble, and probably others by extension) that nothing has changed and he can keep doing what he wants, which is an inherently good thing for everyone involved.
Though they have informally asked people to react to their content in 2020, this isn't that. All three of them have segments on their streams where they react to viewer-submitted clips already, and plenty of them are large enough in length where, if they were a clip of MasterChef, would be eligible for issues with their channels. If anything, Anycolor has been extremely quick to put out any anxiety that they may do the same. I don't think there's any lack of transparency from anyone, as there's no formal sponsorships between them. At this point, they're doing it because they want to do it.
Even if that wasn't the case, then yes I'd be weary of the lack of transparency, but the idea behind it still falls under 'organic' growth. I'm not really sure what the hell that zing was.