Thought this was the Desert Tech submission at first lol. True Velocity has been working on their ammo for a long time and trying their best to break into any market they can (to limited success).
The ammo looks cool, but no potential for reloading means that the portion of the civilian market most accustomed to expensive niche cartridges (hunters) will be likely to steer clear. The gun they have also looks cool, but most of its unique features, it would seem, only matter for full auto firing, which isn't relevant for civilians either. Maybe they could find a niche as a Desert Tech equivalent for people who hate mormons, but I doubt that's a big enough market to make something like this worthwhile.