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Thread 'Netflix Says 50 Percent of Global Users Now Watch Anime, Reveals Expanded Slate'


Netflix doubled down on its global animestrategy over the weekend, unveiling a slate of new titles and fresh footage during its showcase at Anime Expo in Los Angeles. The company also shared updated viewership data highlighting just how far Japanese anime has come in expanding from its former niche into a powerhouse global content category.

According to Netflix, more than 50 percent of its members — amounting to over 150 million households, or an estimated 300 million viewers — now...
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