Google antitrust filing unredacted - Starring a plot to monopolise online advertising named after a fucking Star Wars reference

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Niggas is houngry
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Sep 16, 2018
Civil Action No.: 1:21-md-03010-PKC

Small handful of noteworthy points from the 173-page article as follows, relayed by Twitter user @fasterthanlime from an unnamed Protected account.

  • Google has a secret deal with Facebook called "Jedi Blue" that they knew was so illegal that it has a whole section describing how they'll cover for each other if anyone finds out.
  • Google appears to have a team called gTrade that is wholly dedicated to ad market manipulation.
  • Google had a plan called "Project NERA" to turn the web into a walled garden they called "Not Owned But Operated". A core component of this was the forced logins to the chrome browser you've probably experienced (surprise!).
  • Google is willing to do almost everything to prevent people from circumventing their ad exchanges - this is what AMP is about.
  • Google habitually insider trades on their ad exchanges in every way you can think of and every way you can't. Too many ways to list here.
  • The exchanges are also rigged so that google wins on bids where they aren't the highest bidder. A large amount of people inside google are aware of all of this; if Google ever tells you some change will increase your ad yield, run. In fact, anything they tell you is a lie.
  • Google has worked with Facebook and Microsoft to discourage them from increasing user privacy, lamenting occasions where they prioritized their reputation over their collective business interest.
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More on specific redactions removed, particularly to do with advertising, courtesy of AdExchanger:
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