I've had both a 3050 Ti Laptop and a 6700 XT for a couple years now. Next desktop GPU will be NVIDIA. The main, overarching reason is NVIDIA has been the thought leader in the GPU space for 10 years now. ATI had a good run until not long after AMD acquired them, really. I remember when the 9800 Pro was shitting all over the FX series, but those days are long behind us. Right now, NVIDIA leads in raytracing and AI enhancement, and I'm reasonably certain that whatever technology is hot in 2026 or 2027 will be brought to market by NVIDIA, not AMD. I have been deeply impressed by what my comparatively pokey-on-paper laptop can do while staying under 75W power consumption. It makes a 3060 Ti a tempting sidegrade already, and unless NVIDIA completely shits the bed with their 3nm(?) next-gen card, I think the 6060 is probably going to get me to shell out some cash, assuming they keep the power under 200W and have 2-slot version.
I don't care that Lisa Su is a good person or that AMD is nice to the FOSS community or lets you see the source code of HIP, and I don't care about Linux on the desktop. Intel will probably be killed off by Lip Bu, and I play lots of ancient games, so I'm not interested in their backward compatibility crapshoot.