I never understood the premise of Helluva Boss. It's stupid at its base.
The main customer base for IMP is Sinners who want to kill people for revenge/petty shit, right?
Most people in HB/HH universe go to Hell upon dying. The fujo fanfiction writer wasn't guilty of anything other than being a fujo fanfiction writer (jokes aside about degeneracy) and she went to Hell upon dying, so the bar is on the floor for standards.
So all Sinners do by contracting assassins to kill their enemies is bring the people who have wronged them/pissed them off closer to them! There is no fallout for IMP, the targets, or the contractors beyond that, besides one stupid instance of fan service!
Like, if you hated somebody's guts, and you know they hate your guts, wouldn't you want to avoid them at all costs? Wouldn't you want a plan to make sure you never see them again, or if you cross paths, end the conflict for good? There is only the Pride Ring which seems limited to a city sized area to hide in.
Or, since these Sinners are the petty/evil enough to send out a hit in the first place, they'd most likely be the type to try to eternally torture the person they targetted, even by selling them off to the highest bidder somehow.
But no.
These stupid fucks just send out hits with no plans, foresight, or, more importantly, consequences.
People being stupid and shortsighted I can believe, but the last part of there being no consequences is 100% on Vivzie. No surprises there.
Actually, let's touch on that fanservice interraction between Ms. Teacher and Bitch Homewrecker for a second.
First of all, real nice of the husbands to not have beef with the women who directly or indirectly cut their lives short.
Second of all, where the fuck are Bitch Homewrecker's kids? As we established, Hell has no barrier to entry. Those kids are somewhere. Maybe Cannibal Town? Is Bitch Homewrecker a Deadbeat Mom too? Eh, I guess that's in line with Vivzie's MO in her universe: Ruining families for gay fuzzy wuzzies.
Forget IMP, there's money to be made and influence to be had making sure certain Sinners are barred shelter on Extermination Day. That could even explain how Overlords get their power: "Make sure I'm safe from perma-death, and make sure this asshole gets obliterated by the Exterminators." Because besides the Vees and their shallow hold on media, fashion, and porn, how do Overlords actually entice people to hand their souls over to them?
As an aside, what even happens to Sinners if they try to enter other Rings? Why are Sinners limited to Pride in the first place? If Vivzie didn't have that stupid unexplained caveat to her worldbuilding you could have had IMP smuggle people to and from the Rings they aren't supposed to be in. So much more hijinks could ensue.
Fuck, the worldbuilding pisses me off.
What a waste of not one, but two concepts.