What makes it really weird is rumors that they didn't even pay for the spot, which is very suspicious.
Not really. Tencent's on the TGA board and owns a piece of the Highguard devs' studio. Ergo TGA gives Highguard a freebie. Left hand pays the right hand. No actual money (or value, lol) changed hands. Just two lepers scratching each others' backs.
Similarly, the scattershot live service strategy only works when people don't realise you're employing a scattershot live service strategy. If those snoy live service games came out without the knowledge there was ten of them planned at once, people wouldn't know that they're employing the scattershot strategy and would thus assume that each game had at least some dedicated thought going into making it live service. But when it's literally a draft quota, and people know that the scattershot strategy is a thing, even games they might be invested in get the stinkeye - is this really something the company has it's heart behind, or is this like a 80-90% chance I'm wasting my time getting emotionally invested?
Good observation. The other thing that killed JJ Abrams' mystery box obsession (besides just blatantly admitting what he was doing) was people who actually sat through all six fucking seasons of Lost. Good fucking Christ that was such a train wreck piece of shit. Same thing happened w/the Battlestar Galactica remake (though that was Ronald Moore and company and that show had the courtesy to at least end after four seasons instead of six, so it wasted
less of its fans' time). All the buildup and mystery leading up to the finale ... and ...?
For Lost, "it was all a dream" and/or "oh lol errybody's dead and in purgatory or heaven or hell or some shit lol I don't fuckin' know who's even still watching this shit?" and for BSG it was "oh lol they were our ancestors all along, also Starbuck v2 along with 'Chip Six' and 'Chip Baltar' were all angels or some shit, fuck technology fly it all into the sun let's go be cavemen again, also Roslin and Adama died lol".
Over a hundred episodes in each series building up interesting mythos, world building, lore, etc., with lots of fun fan theories (Abrams wasn't wrong about that aspect of the approach), and then they just flip off the viewers and say "fuck you, you're all wrong, it's nothing cool, it's some dumb mundane reset or dream or death metaphor." I gave up on Lost after two seasons of that shit, but I was a sucker and held on for the full BSG ride. Can you tell I'm a little bitter about how that turned out?

So as you said, Abrams and his ilk set the expectations for their stories -- they start to suck about ⅔ of the way through, run out of steam, go off the rails, and melt into liquid shit at the end.
But yeah, it's the same approach -- just fling shit at the wall until something sticks, but unfortunately there's only so much "glue" (i.e. viewers/players) to go around and stuff doesn't just stick by itself (or by accident).
I'd
love to get my hands on the actual viewership and player counts. Hollywood
has to know they're sinking. There just isn't any way of hiding the pattern anymore. And of course modern games and their endless telemetry give precise information to the devs about practically everything, from "number of times any asshole anywhere on earth clicked [make-the-game-go.exe]" to "number of times people in New Jersey named Bob fired the Turdflinger Mk. 3" and I bet the people staring at those spreadsheets are frowning too.
So much smoke and mirrors in the industry, so much fucking hot air, and nobody seems to be interested in just trying to make a decent fucking game. Glad to watch it keep collapsing the way it is. The gaming press being its usual duplicitous self, lying through its obviously-bribed teeth, will keep it great company as it sinks.