It turns out all the cows on the site were actors and we were actually the gullible lolcows all along.
There's a large shadow group of viewers out there numbering in the hundreds of thousands who watch the site, which was a dumb little project that got out of hand and still somehow to this day years later has entire groups of easily duped "users" show up regularly to make fools of themselves by arguing about very obviously fake people.
"You checked in on Kiwi Farms recently?"
"No, since the guy who played Chris Chan decided to finally give it up and they pretended he disappeared into prison or w/e I kind of lost interest. The fact they ended it with him banging his own mom was pretty funny though. The kiwicows totally bought it too!"
"Yeah, but now there's this Ethan Ralph character they made up, he's basically supposed to be this drunken wigger redneck who tries to fight everyone. The actor they have playing him is wonderfully cast."
Finally, Josh doesn't exist. His account on the site is run by a group of people, and the streams are just something one of them started because he thought it would be a funny addition to the whole ruse. That's why he often seems different when he's streaming vs. just posting on the site, because it's not the same guy most times.