There is no one answer to this question as there are many ways to create a riddle. Some people start with a word or phrase and then think of creative ways to twist the meaning, while others come up with an interesting scenario and then figure out how to turn it into a puzzle. There isn't necessarily a right or wrong way to go about it, so just have fun and be creative!
What do you call a comedian, podcast host, and UFC commentator all rolled into one?