Depends on the genre tbqhwyf.
If it's something like any type of folk music, to me, it has to feel like it comes from the heart.
If it's something like House music, all you really need is something like "AROUND THE WORLD. AROUND THE WORLD. AROUND THE WORLD. AROUND THE WORLD.", it doesn't need to be deep.
What got me into something like hip-hop was when I first heard Ms. Jackson by Outkast, one of my all time favorite songs. It's got a great, relate-able theme (well for most people, about a cunt of a woman who interferes with their childs significant other), a bit humorous at times, it feels great to hear someone get Blown the Fuck Out that hard, and you can tell Andre 3000 and Big Boi put their fucking souls into the song. There's a reason that song won a Grammy.
Damn OP you actually had to make me think for a minute.