What's the alternative?
"Always consider the individual!" is a nice feel-good motto, but simply not feasible in many situations.
"Profiling" literally means considering statistical probabilities.
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Say you're a taxi driver, and on the side of the road you see (separate from each other) two potential passengers hailing you for a ride:
- A shy white lady in a dress.
- A black dude covered in tattoos, wearing his pants below his waste.
Which one are you gonna take?
The one more likely to give you a generous tip, or the one more likely to stab and rob you?
"Nooooo, it's unfair to consider statistical probabilities based on racial/ethnic/cultural markers!", you say.
It may be unfair, but it's rational. Self-preservation demands it.
"You should consider the individual!"
Fucking
how? Are you gonna get out and have a 1-hour interview with each of the two potential passengers, to get to know them "as a person", before deciding? Hell no.