What
@Meat Target said for point 1., but I'm also going to add popularity as well.
The idea is that the mainstream are just too stupid to understand X, so they swarm to lowest common denominator mass market slop Y. This gives X (readers in this case) a sense of smug superiority.
There was a film I saw years ago. I forget the title (if you know it please let me know), but it was about a man who noticed something wrong with the world. He kept seeing flashes of the world as a burned out husk. He's eventually brought into a secret society who revealed that the world most people know was a simulation. A fake. Only the elite few could see the true world, running the sim for the benefit of the plebs. The elites get pissed when the man reveals their secret society is fake too. When he proves it by effortlessly smashing furniture, they dismiss it as super strength brought on by his insanity.
For those curious, the film ends with him finding out the world is indeed simulated. The secret society part was included for those who want a sense of superiority. When he shuts down the simulation, reducing the world to cardboard with bar codes all over it, no one notices or cares, and goes about their day as if the simulation was still running.