Yep. The story is substantially funnier than that though!
Tale of Tales had a
massive PR buy-in with the usual suspects, specifically Polygon, Kotaku, and the rest of the Anti-GG Journo brigade. If you're unfamiliar with Tale of Tales' body of work beyond
The Graveyard and the title I'm about to cover in-depth, they are responsible for these fucking pretentious-as-shit "art" games that exist solely to be Indie Dev bait. Most are light on gameplay and big on the WTF, including seminal chat-and-violence-free-online-game
Endless Forest, oblique "your character just got raped" game
The Path, terrible puzzle game
Vanitas, topless prepubescent reference to Saint John the Baptist Simulator
Fatale, and Acid Trip simulator
Luxuria Superbia (see if you can spot several of the usual subjects in the trailer for that one). What these games all have in common is an insane level of pretentiousness and a 4-7 dollar price-tag. Also the fact that most of them are virtually zero effort and usually feature less than six minutes of actual gameplay.
Like many works directly financed by Indiefund (read:
a money-laundering service for the usual suspects that funnels money into indie game promotion under the guise of contests like the IGF, who picks the winner beforehand), Tale of Tales was an indie darling that got its foot in the door because it was
ever so enlightened. Its new game,
Sunset, was going to be a big deal, putting in more time and effort than any Tale of Tales game before, and even getting a decent voice cast. Unfortunately for Sunset, its core concept was still shit, and, more importantly, it came out right after a critical event:
Steam instituting a refund policy.
Tale of Tales' average game length of 7 minutes was never going to get away scot free again. Sunset was a bit longer and more involved, but ultimately moved less than 4000 copies in its first two months -
half of which were fucking Kickstarter backers. The game did extremely poorly outside of niche demographics because it breaks one of the cardinal rules of walking simulators (don't have a much more interesting plot going on where the player can't get to it). The best fucking breakdown of the game was Bro Team Pill's, where Brote calls what is going to be in the game about 20 minutes in advance before refunding the game:
Tale of Tales' response to this was
anything but elegant:
@AnOminous put it best, but Tale of Tales basically only made games for themselves and assumed they're smarter than everyone else when in reality, the average customer is way smarter than they are. They really did learn to resent and even hate their potential customers, and when it boiled over, the result was this masterpiece.