When it comes to Jeffree Star, there are really only two positions allowed for members of the beauty community. "Ew, no." Or "Everyone else is just jealous of my lime green liquid lipstick and black highlighter. Yaaaas, hunty! Come thruuuu!" If that doesn't make any sense to you that's because it doesn't make any sense. Welcome to Instagram, YouTube, Snapchat and Twitter.
Jeffree Star became internet famous on MySpace, where he gained popularity for his music, his pink hair, his drag-esque makeup skills and his terrible shitty attitude. If Jeffree Star called you a cunt on MySpace, well, it was MySpace so it pretty much never happened. Supposedly his music had 100 million plays on MySpace, but everything on MySpace auto-played, so probably not that many people were listening to him on purpose. During this time Star also released a clothing line. It was hideous. Mostly, though, he just flounced around gathering internet infamy.
In 2014, he launched
Jeffree Star Cosmetics, initially with just a handful of shades of liquid lipstick. Jeffree, it seems, had found, supposedly via Kat Von D, a friend with her own makeup line with a popular liquid lipstick formula, a way to finally make fetch happen. He would sell lipstick to the self-proclaimed makeup junkies of the Internet. Because we want nothing more than to be sold the same three or four shades of lipstick over and over again, especially if you give it names that reflect our total uniqueness and secretly rebellious souls.
Jeffree's lipstick became popular and was routinely sold out with the few vendors who carried it, so he began to add more shades and then other products aside from liquid lipstick, like highlighters in weird shades. The thing was, you could take the famewhore away from MySpace, but you couldn't make him act like a fucking professional. Despite making all those sweet makeup addict dollars, Jeffree couldn't stop getting into stupid online feuds with pretty much anyone who wasn't a mindless sycophant. He feuded with other
makeup artists. He feuded with his own
customers. He feuded with other
makeup brands. He even had a huge
falling out with his old friend Kat Von D over who was a shittier person. The answer was that we're all shittier people. But our makeup looks really good.
If you question Jeffree Star's black highlighter, he will call you a
cesspool and tell you to go parent your children. If you ask him to pay artists he commissioned for artwork and then cheated, he will call you a
cesspool, then, too. He'll call you either a cesspool or a cunt. Or a cesspool of cunts. And that's the worst kind. Because he likes dicks.
Unless you don't pass the paper bag test, then, he'll just call you a
nigger.
His newest cosmetic product is a metallic liquid lipstick called Pussy Whipped. Because of course it is.
