Seems retarded and I have no idea who the target demographic is supposed to be. I fully admit to being a skin care faggot- you'd think I'd be the type of guy they're trying to sell to, and I think this looks horrible.
"6 in 1 face cream!" has the same branding to me as "All in one" men's soap. But I don't think the guy who doesn't give a rat's ass about his soap is the same guy who will buy a subscription service face cream.
Their "6 in 1" claim is also meaningless words.
"....Hydration, defense, and renewal. Moisturizer, serum, and lifter, along with essential vitamins, are included benefits."
Wtf that's not even a proper sentence.
There's also reasons people use multiple products rather than some mega all-in-one. If you sweat off your moisturizer, you don't necessarily want to be double-dosing on vitamin c or other harsher chemicals. And many people have combination skin: they might have greasy, oily foreheads, but dry skin on the rest of their face. You can't apply an all-in-one product selectively.
Niacinamide is almost a meme in skincare right now with shoving it in everything. It works for some people and irritates the shit out of others. I couldn't find an actual allergen or active ingredient list anywhere on the website. They list brazil nut oil. I shouldn't have to explain how rubbing nut oil on your face might be an allergen concern. Anytime you see an ingredient like that it worries me- could the Brazil nut oil be cut with sesame oil, or coconut oil, or sweet almond oil? Those are different common allergens. Do I really trust some fucking gaming youtubers about this? No.
Finally, they sent out this baggy eyed, washed out Indian in a tee-shirt to announce this shit? If the goal was to market to men who are insecure about their looks and don't know shit about skincare, you'd think they'd whip out an attractive "alpha" male who could talk about how this face cream got fixed his gamer acne skin while some hot bitches hang around his mansion.
Most people, especially men, don't need any of this shit. Men, especially young men, need maaaybe proper cleanser for their oily faces, maaaybe an exfoliant scrub (you can just mix sugar with a little oil) or just use a scrubby towel to prevent shaving bumps and skin buildup, and a daily sunscreen- if they aren't NEETs who never step outside anyways.
A basic bar of dove face soap or Free and Clear acne cleanser for the oily souls, a scrubby towel, and a bottle of sunscreen. That's good enough for 90% of adults.
Protip: attempting to absorb nutrients literally through your skin is mostly a sham. If you actually think you're deficient nutrients and it's showing in your skin, you probably need to
eat those nutrients. Microscopic amounts of beetroot powder on your face isn't going to do shit against your godawful gamer diet, obesity, smoking, or sun damage.
It seems like a really weird cash-grab plan. Like they thought they found a money printer with this idea. I hope the quality assurance is dogshit so we can get some funny apology videos and video essays out of it.
Edit: Seeing the ingredient list now, wow this is a shitty product. I'm really unimpressed by the amount of bullshit oils and fragrances. No one needs this, especially for 60 bucks.
You can see a general breakdown of ingredients
here. Nothing is crazy, but it is kinda a stretch to say it's for "all skin types" when it contains salicylic acid IMO.