- Joined
- Oct 1, 2021
Jesus, Gamers Nexus even does secret shopping better. They don't do any dumb bullshit gimmicks or stupid skits and instead just pick someone who is not Steve and have a hidden camera in a bag and go and buy the damn thing.
Linus Gabriel Sebastian & Linus Media Group / Linus Tech Tips - Narcissistic corporate shill YouTuber driving his media empire into the ground. KILL COUNT: 2
- Thread starter Slav Power
- Start date
- Joined
- Nov 8, 2017
I didn't know that Linus joined Channel Awesome.
- Joined
- Jul 8, 2020
The point is just to invite new viewers to watch their show. When zoomers stopped watching his show, they're now pivoting to their parents, hoping to capture that sweet-sweet watch time. Anyway, I've noticed that their numbers are down significantly compared to years prior. Socialblade shows that they lost more than half of their viewers in the same month of September last year. Here are the numbers
Month/Year | Views | |
September 2021 |
| |
September 2022 | 88,125,109 | |
September 2023 | 40,494,670 |
- Joined
- Jul 15, 2016
saw this and thought of linus
- Joined
- Jul 19, 2020
Damn, that's an absolutely brutal cratering. Don't forget that ad rates are also in the gutter, so that's gonna be more than half of your revenue lost.
- Joined
- Jul 8, 2020
More than that, Linus now have to stop living like a rockstar if he wants to live the life of a rich canuck. Companies have started to divest from the Tech industry mainly because it looks like a bubble and its about to burst. Just look at Nvidia, AMD, Apple, and Qualcomm, not to mention a bunch of other literal whos on the AI side of things. Money is also quite tight due to expensive cost to borrow, leading to lowering overall demand everywhere around the globe, further reducing companies expense on marketing.
And I think to some extent most tech companies now are reluctant to share unique or rare equipment due to many fuck ups that happened during the Billet Labs fiasco, and I think some other more woke companies hates them for what they did to Madison. It's just a perfect storm brewing and LMG have spent the last 3 years riding the waves without any real risk planning or management, kinda like Channel Awesome in that sense. Linus or whoever wrote the script for his videos need to keep it in their pants about politics and tone down their sexual innuendo if he really wants to start catering towards older people.
The only people I pity at LMG is Linus's kids, I hope they become well adjusted people and not copying their dad.
TheRaptorJesus
kiwifarms.net
- Joined
- Mar 14, 2021
I doubt he needs youtube ad revenue when most of it probably comes from all the sponsors. They haven't made a video in years that wasn't sponsored.
Nabeshin
kiwifarms.net
- Joined
- Jul 4, 2022
I'm back from a few weeks of internet detox but in honestly that isn't a good metric for LTT channel. After the entire LTT drama they began to post almost half of the amount of videos on youtube, so it was expected for it to drop a lot, if you look at the views from 2 months ago and now they're around the same but another metric that shows that he harmed his company is the amount of subscribers from the channel.
Before it he was having a steady(but slow for a channel for his size) growth, since it, the growth stopped and it doesn't look that it will go back up soon.
- Joined
- Jul 19, 2020
Sponsors are just another category of marketing expenses, they've been in declining payouts as well. Probably not quite as aggressively as youtube ads, but they'll still have trended out.
I don't think LTT as it exists can really appeal to the older audience they 'want'. The writers, presenters, and very nature of the brand they've built is towards high gloss, low detail, low complexity (yes they do insane "I made ridiculous X" but thats just impression by scale, not complexity) content. The older audience isn't looking to impress r/computers with their rgb jizzbox, they're likely looking for a budget build to set up a closet media server, or a 'workstation' build to get his kid into programming/3d modelling/whatever. He's not gonna be very interested in a petabyte raid server with hardware so far outside his realm of plausability, done for the sake of it.
The attempted steps into the higher end review market is actually a good move on that front, but he's going way overboard, thinking that hardware and software is more important than people and process. LTT will have to stop being Frat Tech and actually try and balance its big flashy self-marketing style videos with actual substantive content. And it doesn't need to be expensive - take the workshop guy, bring on a pi programmer, and you can produce hundreds of videos on small project uses for SBC's that'll appeal to the 30-somethings who want to beat the neighbors christmas lights display and other such shenanigans.
- Joined
- Sep 29, 2018
I'm not saying they should split the channel, but they should do something for more in depth than the typical reddit content they do now. I've said it before, but their old editor Tarrant made multiple hour long tutorials on how to be a better editor on his own YouTube channel. Sure you can't do strictly that with the size of his company, he needs those daily videos to keep up; but there should be the really deep multiple hours type videos for things. No one is gonna be able to afford an $80,000 box to backup literally everything you'll ever do in your entire lifetime; but home servers for plex, home automation, and a myriad of other things exist and as long as you structure shit and table of contents it before the meat of the video, you can make something with a lot of knowledge, but generous on its ease of navigation. There are a ton of big and small "How to do X" channels on YouTube, Linus has the money and manpower to actually create long-form content for an actual "Everything you need to know about Windows Server and how to build Active Directory" or whatever.
- Joined
- Jul 19, 2020
If I had to put a pitch on the table that would be viable, I'd lean sort of like this. I'd spin up either a recurring regular date, or a separate channel (whatever makes more sense for the algorithm gods) thats basically Business Tech Tips. Aim at small companies with 15-20 people who've got one IT guy who's gotta figure everything out, with content aimed at "good enough, common practice" of the most common tools out there. Throw an emphasis on open source and free so that the IT guy can actually get those tools, and you have a solid channel base foundation. You also have a great sponsorship market - LTT already has bizzare business partner level sponsors on videos of consumer activities and hardware, that'd make more sense aimed at small shops.
The knowledge for it wouldn't even be too bad - LTT has had to do this themselves as they grew, they are actually in a genuine place to speak mostly to common pitfalls and such having likely lived them.
Nabeshin
kiwifarms.net
- Joined
- Jul 4, 2022
They could do something akin to some gaming channels and channels like Corridor and EEVBlog (before they created their own platform), where they publish their fashy, ADHD and zoomer content on the main LTT channel and in the end do a segment "Here's a 2 hour long video about how we installed and configured the entire NAS that it was given for free by seagate"
He could record everything and only do the basic editing because it would be a kind of second channel content
- Joined
- Dec 12, 2022
I literally just saw 1 minute of the new video before I almost spit out my coffee.
Their first sponsor is fucking HETZNER. Wasn't expecting that.
I don't watch enough LTT videos (or advertisements in general, for that matter) to know if they've ever been sponsored by them before. If you don't know, Hetzner is notorious for having a very laissez-faire approach to hosting - whether that be botnets or blatant copyright infringement. There are even rumors that new Hetzner customers have been issued blacklisted IP's because of the abuse that goes on there. They have recently been in the news for getting blacklisted by plex (a) of all things for the amount of pirate-run plex servers there.
Edit: I have a local copy of the video in case Linus decides his sponsor moralfagging should apply to Hetzner. The site won't let me upload though
Their first sponsor is fucking HETZNER. Wasn't expecting that.
I don't watch enough LTT videos (or advertisements in general, for that matter) to know if they've ever been sponsored by them before. If you don't know, Hetzner is notorious for having a very laissez-faire approach to hosting - whether that be botnets or blatant copyright infringement. There are even rumors that new Hetzner customers have been issued blacklisted IP's because of the abuse that goes on there. They have recently been in the news for getting blacklisted by plex (a) of all things for the amount of pirate-run plex servers there.
Edit: I have a local copy of the video in case Linus decides his sponsor moralfagging should apply to Hetzner. The site won't let me upload though
Last edited:
- Joined
- Mar 13, 2022
Preservetube to the rescue.Edit: I have a local copy of the video in case Linus decides his sponsor moralfagging should apply to Hetzner. The site won't let me upload though
- Joined
- Aug 28, 2015
I had a friend who bought a Laseractive with no modules, probably on a closeout, back in the day. Even then I was like "Why, they're not good LD players for the money?"
They weren't great players (didn't have the good comb filter of high end units or the good DAC) but they did have one thing: a framebuffer for CLV freeze frame. ...of course soon after the newer car-radio-looking players came out which moved that feature downmarket so it didn't matter.
Caaaaan confirm. Hetzner isn't the #1 red flag for DoS/attacks when I see them in a traffic graph but they're... second or third. (OVH is probably #1 for me, YMMV) Much like OVH they do a surprising level of legit business, but...I literally just saw 1 minute of the new video before I almost spit out my coffee.
Their first sponsor is fucking HETZNER. Wasn't expecting that.
I don't watch enough LTT videos (or advertisements in general, for that matter) to know if they've ever been sponsored by them before. If you don't know, Hetzner is notorious for having a very laissez-faire approach to hosting - whether that be botnets or blatant copyright infringement. There are even rumors that new Hetzner customers have been issued blacklisted IP's because of the abuse that goes on there. They have recently been in the news for getting blacklisted by plex (a) of all things for the amount of pirate-run plex servers there.
Edit: I have a local copy of the video in case Linus decides his sponsor moralfagging should apply to Hetzner. The site won't let me upload though
- Joined
- Jan 20, 2019
Something I've already have done and continue to do.
Again CASH.... IS.... KING....
- Joined
- Mar 5, 2023
That would mean more Tech Shrek. More Anthony means less subscribers and potentially another controversy that would deal the killing blow to LTT
I have been out of the loop for about a month, but from what I have seen in passing is that Anthony is still hidden as much as possible.
I never heard of it - but I have checked on their forum if anyone complained, but it seems no one has so far.
LTT is so on the knees to keep their fans happy that they have a whole forum board for complaints about sponsors: https://linustechtips.com/forum/98-lmg-sponsor-discussion/
mandatorylurk
kiwifarms.net
- Joined
- Dec 16, 2019
Another nothing week, thankfully, as the biggest things are an opening talk about Baldur's Gate 3 and how Linus and Yvonne are playing the co-op mode together and it has issues with no eavesdropping and getting locked out of/forced into dialog trees because of the character stats, and Yvonne is a RPG newb and doesn't know anything. Sounds less like a worthwhile co-op mode and more like a way to accelerate a divorce.
-2:22:15 Linus has bought a 115" mini LED - TCL brand TV from Chyna, in an attempt to still cling to his attempt to buy a "The Wall" type TV. They are also making another "compensator" PC that will be released soon.
-3:22:20 question about Linus' workload in his new role, Luke says no, it's often been higher. World's smallest violin.
- Joined
- Jul 19, 2020
Just, why. I've never understood this. If you want that "full immersion" feel, put on a VR headset. You can't play the "Home Cinema" excuse, you've already got a high end one full of overkill. If its for gaming, trying to run that thing performantly at a resolution that benefits from being Anthony sized is a nightmare.
- Joined
- Jun 12, 2020
Hetzner is a legit company though, even if their AUP enforcement is lax. it is somewhat of an odd sponsorship choice as I think not many LTT viewers are interested in VPSes or dedicated servers. I think Hetzner would get a better clickthrough rate on a Level1Techs video and it'd be considerably cheaper to sponsor them.