Linus Gabriel Sebastian & Linus Media Group / Linus Tech Tips - Narcissistic corporate shill YouTuber driving his media empire into the ground. KILL COUNT: 2

[jalopy]

Seeing Buildzoid dunk on LTT is great. People can't just handwave it away, IIRC Buildzoid is an actual electrical engineer.

And Buildzoid bitched out:

Linus in the comments:

Chances of a seething DM?

 

[Homoshrexual2]

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tl:dw

 

[Ed Special]

How the fuck all of these people manage to live in worse conditions like i did back at uni

Combination of wages not keeping up with the cost of living and autistic compulsive spending on retarded bullshit

 

[Kuritan Deplorable]

tl:dw

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Sure am glad to see Labs paying off.

 

[jalopy]

tl:dw

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Linus Media Group is officially a life style brand
No wonder they decreased video output to say they were "focusing on quality", it's a fraction of their revenue. And why Linus is so thin skinned about himself, beyond being a faggot, he has the money people telling him that positive brand sentiment = >50% of revenue.

 

[GosuGopher]

Chart

I've said it before, but unless Linus branches out and starts producing merch for other creators or has some product in the works that will be as big as the LTT screwdriver was, I have STRONG doubts about their shop's staying power.

 

[Rekieta’s Broken Penis]

I've said it before, but unless Linus branches out and starts producing merch for other creators or has some product in the works that will be as big as the LTT screwdriver was, I have STRONG doubts about their shop's staying power.

I agree. I saw some faggy looking guy (think seth rogan) the other day decked out in LTT jacket and backpack. I suspect almost all of their sales are multiple items purchased by super fans.

 

[Kheapathic]

Linus Media Group is officially a life style brand

As much as I hate to say it, there is a certain lifestyle/brand with tech shit anymore; and I liken it to sports or cars. Mainly, with the rise of "nerd culture" and the like, even if you're not nerdy or techie or anything; you still participate, for lack of a better term, with the community; and I see people like this more with high end cars and sports, especially combat sports. Dudes may go to the gym, and they got all their TapOut gear and shit, but do they train to fight, no not really; they're into a specific aspect of it, but don't really have the nuts and bolts of it down. Then you have dudes who buy high-end cars that are nothing more than glorified status symbols, where it may be nice to have to pick up girls or something; I'd prefer my 300,000+ mile Honda over a Koenisigg or whatever other bullshit that's out there. Because while not a master mechanic, I can and do enough work on my own car, to know that a lot of those mega car luxury brands, engineer shit in the dumbest fucking possible ways that the only solution if something goes wrong is to get it towed to a dealership and pay $20,000+ for a fix. Even if I had that kind of money to just brush shit off, I still wouldn't do it because it's fucking stupid. But there are people, who go to car dealerships, read brochures about specs they don't really understand, they just know it goes fast and is expensive, so they're into it, and use it to big dick people. Thank God tech isn't exactly to that level, but it's the same kind of thing; you're into it, because it's some sort of social status (I'm fucking laughing and slapping myself for that) to them; and us people who might be a little more knowledgeable about the nuts and bolts of things can fucking hate them, but sadly they're not going away.

 

[Kuritan Deplorable]

Mainly, with the rise of "nerd culture" and the like, even if you're not nerdy or techie or anything; you still participate, for lack of a better term, with the community

Which unfortunately is true. I've got some LTT shirts I bought back in 2020 or so, that are still lazy day and laundry day shirts despite the printwork cracking and starting to fall off. And even in the last year I've had a couple encounters of completely normal looking people commenting positively on them, which always just catches me off guard.

I say its unfortunate, because community leads to acceptance and justification - Something I think is generally a terrible idea when the 'community' is oriented around consumption of a good or product. To lean back into your post, those carbro's buying vehicles based on numbers they don't understand with little additional thought are also encouraging that industry to produce some nonsensical vehicles where the numbers that are up don't really make any sense. Talk of off-road ready suspensions for sportscars with 2 inches of ground clearance and shit. Same things happened in computer hardware, with ignorant people buying stuff based on headline numbers that are irrelevant to their actual use case.

 

[Kheapathic]

Which unfortunately is true. I've got some LTT shirts I bought back in 2020 or so, that are still lazy day and laundry day shirts despite the printwork cracking and starting to fall off. And even in the last year I've had a couple encounters of completely normal looking people commenting positively on them, which always just catches me off guard.

I think I've said it before, but there's two guys where I work, I see them maybe once a month, and they each have a LTT Hoodie. I asked if I could touch it, just to see what the material felt like and it seemed decent enough, and if you don't know what it is, it seems normie enough to wear out and not offend anyone; which is about as good as you can get anymore. And nothing against the guys, they're competent and do their work excellently; I just had to fight back saying Linus is a faggot in front of them.

 

[TheRaptorJesus]

All the writers and editors must feel good knowing that all the work they do doesn't equate to 50% of revenue. I'd be looking for a new job.

 

[Rust Troony]

All the writers and editors must feel good knowing that all the work they do doesn't equate to 50% of revenue. I'd be looking for a new job.

Wasn't that one of the complaints of the entire company was the never ending work on making daily uploads? Imagine doing all of that for <30% of the income. Knock out two birds with one stone, make higher quality videos that aren't filled with so many mistakes and ultimately have less work overall.

 

[Administrator Flotsam]

I'd say LMG relying so less on ad revenue is by design and I'd say all the other techtubers wish to have a similar breakup as well. Ads are seasonal and easily blockable and scammy so it makes perfect sense not to stake your company's financial success on google's online malware bubble.

GN has mentioned many times about how their store and patreon are their most important sources of funding and I imagine everyone similar is trying as much as possible to not rely on the non-committal, poorly moderated monetization system on youtube.

The difference is that unlike many techtubers and especially GN, LMG's vids and products are pure slop.

 

[quaawaa]

tl:dw

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There's a reason why he gave percentages and not absolute numbers. I bet the "Creator Warehouse" number is smaller than what YouTube Adsense was a few years ago.

 

[TheRaptorJesus]

There's a reason why he gave percentages and not absolute numbers. I bet the "Creator Warehouse" number is smaller than what YouTube Adsense was a few years ago.

I don't know about that, when you see the fervor retards have for his merch. If he has a $15 CPM - even with millions of views the profit margin on a shirt is still miles ahead. Then we look at the other extremely overpriced shit and the amount he gouges on shipping. Its no wonder creator warehouse has eclipsed the entire channel.

Edit: I checked and this was the 2020 breakdown. it seems even in 2020 merch was quickly catching adsense. Whats more telling is how much sponsors have dropped. I guess their value has tanked in the eyes of sponsors.

 

[Get the rope Macaulay!]

I still can't believe Merch is that lucrative. obviously if they make $5 profit on a shirt vs $10cpm it would make more financial sense that the shirt would be better, but that only works if 2 out of 1000 people would buy that shirt.

plus if LTT is making so much off his stupid brand, why hasn't every channel with 10+ million subs done it. or fuck it even less subs. Where's my Kiwifarms branded screwdriver!

like how do selling shirts and making $5 profit make sense over time? you can only buy so much branded shit too, meanwhile a viewer can be a viewer forever.

 

[1983 Opel Kadett]

plus if LTT is making so much off his stupid brand, why hasn't every channel with 10+ million subs done it. or fuck it even less subs. Where's my Kiwifarms branded screwdriver!

I don't think farmers are retarded enough to buy chinese screwdrivers for 70 bux. Or a $250 polyester made-in-china backpack.

 

[Dead Lion]

plus if LTT is making so much off his stupid brand, why hasn't every channel with 10+ million subs done it. or fuck it even less subs. Where's my Kiwifarms branded screwdriver!

???

Merch is a big money maker for many creators. Most of them outsource the work to third parties while LTT does it in house. Mr Beast runs a similar operation although at a much larger scale.

Also Jersh would 100% sell you a screwdriver if he could find someone willing to make one and a payment processor…

 

[TheRaptorJesus]

I don't think farmers are retarded enough to buy chinese screwdrivers for 70 bux. Or a $250 polyester made-in-china backpack.

That's whats so amazing to me about the LTT crowd. These people act like they've never owned or held a screwdriver in their lives.

Some autist on the reddit came up with this, going to spoiler because i don't feel like fixing reddit formatting right now.:

Spoiler

LTT just revealed their income breakdown — and Floatplane gives away the whole pie


Linus Media Group shared their 2024 revenue split in their latest video:
The TRUTH About How LTT Makes Money




One interesting detail: Floatplane accounts for 7.2% of their revenue — and we know how many subscribers they have publicly (39,201).


Assuming everyone pays either:

• $5/month (low estimate) → $196,005/month → $2,352,060/year
• $10/month (high estimate) → $392,010/month → $4,704,120/year

We can calculate total annual revenue by dividing by 7.2%:

• Low estimate total revenue: $32.67 million
• High estimate total revenue: $65.34 million

Using that, here’s the full yearly revenue breakdown:

Category​	% of Revenue​	Low Estimate (Yearly)​	High Estimate (Yearly)​
Creator Warehouse​	55.4%​	$18,096,618.48​	$36,193,236.96​
Sponsored Projects​	12.5%​	$4,083,825.00​	$8,167,650.00​
YouTube Adsense​	11.6%​	$3,787,379.60​	$7,574,759.20​
In-Video Sponsor Spots​	9.2%​	$3,002,641.52​	$6,005,283.04​
FloatPlane​	7.2%​	$2,352,060.00​	$4,704,120.00​
Affiliate Links​	3.0%​	$980,578.80​	$1,961,157.60​
Other Revenue​	1.1%​	$359,126.76​	$718,253.52​

So yeah — Floatplane transparency gives away the whole pie


Edit:
So it kinda makes sense why Linus turned down the offer of 100mil when looking at these numbers. And as others have pointed out it is likely on the low end since they also get revenue from other floatplane creators.

 

[Kuritan Deplorable]

Most of them outsource the work to third parties while LTT does it in house.

We're already at the point that just being a modestly popular twitter artist is grounds for merch companies like Makeship to preemptively reach out to you about starting something.

I have memories of Linus mulling the idea of expanding his merch stuff to hosting/servicing other brands, but seems like he's been beaten to the punch, as is the norm for LTT.