I think tiredposting is acceptable these days.
And it isn't just marketing, it's mass everything. Actual effectiveness/competency/trustworthiness has fallen by the wayside and been replaced by social games, that's been advancing for a while at this point in almost every sector of society. That's globalization for you.
If you're just a regular small business or w/e, I'm guessing you'll need to start thinking of ways you can provide service the corporations can't, and that's going to involve focusing a little more small time and local, especially depending on what your product actually is. There may be supply chain issues helping local businesses and tradesmen at this point, but that will only do so much.
Thankfully there's also seemingly been a rise in what I'd call neighborhood based social media apps?
For example there's this thing called Nextdoor where people are grouped by neighborhoods in order to talk about local events, buying/selling/reviews, issues related to crime, here's a blurb from Wikipedia proving that progressive types hate it, and thus that it's a good thing:
I'm cautious to approve of anything that involves communication through computers, but I hope that kind of thing becomes more popular in the future, because it seems like a nice compromise where people can get information from actual people.