Melrose Avenue in Los Angeles - Iconic countercultural arts and literature hub of the West Coast

Jade Goody

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Has anyone ever been to Melrose Avenue in Los Angeles? It has been a countercultural hub throughout the decades, well-known for its art, clothing, music, media, novelty, and sex stores.

From Wikipedia:
The eastern end of the district, which runs from Fairfax to Highland Avenue, became a popular underground and new wave shopping area in the early 1980s and a centerpoint for the new wave and punk subcultures.[citation needed] The avenue has appeared in various films and television shows, including Entourage, LA Ink, Melrose Place and the "Jaywalking" segments of The Tonight Show with Jay Leno.

Many stores and businesses have made their homes in the district, including Retail Slut and a large outdoor flea market called the Melrose Trading Post.[4] At the corner of Highland and Melrose is what has been described by the Los Angeles Times as the "boss of LA's Italian dining scene", Osteria Mozza,[5][6] which marks the eastern end of the Fairfax District. Much of the area is managed by the Melrose Avenue Business Improvement District.[7]

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Even though there have been many ups-and-downs on the Ave over the years, it still houses a lot of really cool longtime music and comic/toy stores, and is quintessentially the best offering of America's cultural output since the postwar era.
 
Isn’t Supreme on Melrose?
 
Back in the early 90s, my first job was a retail position at a shop called Necromance there on Melrose, selling oddities and art (and grey market human remains). I made next to no money but still look back on it as probably the most fun I ever had at a job. Seeing which celebrities would wander in never got old.

I don't know if the place ie still there, but if it is, I'd have to assume it'd be a shit-ton more sanitized and less fun than it was.
 
I grew up in the LA area and I've been there a couple times. From what I remember, it was overpriced and pretentious. Lot of tourists since it's in Hollywood, and also many gay flags even back then.

If you want to know if you should go there: don't go to LA in the first place, unless you really want to.
 
Any reportings on how it is now?
It's pretty tame. I prefer it to the way Haight-Ashbury and The Bowery are now (CBGB's famously became a John Varvatos boutique, etc.), and a person can find some alt-leaning things there, but it isn't an earth-shattering experience that is far outside the norms of mainstream art and culture.

There is a pretty good Doc Martens store that has a wider selection than their location in Silverlake, and a Vivienne Westwood boutique is further down the road, if that gives any indication of what sort of retail is on offer.
There are also several e-thot clothing retailers and some "rap culture" flagships mixed in for variety. Several places like Crossroads Trading and a few vintage stores, some of which are more legit and / or tony than others.

In general, the further west you go, the more spendy and upscale everything is -- which is pretty much how things go in all of L.A.
When you get right up close to Beverly Center, everything is $$$, and the stretch of Melrose between La Cienega and San Vicente is obnoxious; great for people-watching rich turds, though, if you're into that!

I do greatly enjoy several coffee shops on Melrose, and they aren't more expensive than other area coffee places (apart from Alfred, which isn't special enough to be as expensive as it is, but even they will do in a pinch).
If you're into film, there are several independent arthouse-leaning cinemas on or just off Melrose, and they do good business for a reason.
I'm not sure about bookstores; you're probably better off hitting The Last Bookstore or a couple spots on the Sunset Strip for your literature.

Overall, a pretty decent sightseeing destination; less obnoxious than The Grove, more affordable than Rodeo Drive, and pleasant to walk around. Depending on what you're shopping for, you might find something unique and interesting in your price range. Just don't expect to have your worldview changed by the visit, or anything really extravagant like that, and you'll probably have a good time.
 
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I haven't been to Los Angeles in so long, so I wouldn't be able to tell you what it's like, but it feels like an eternity ago.
 
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