WHAT IS TO BE DONE? (2025)
A Vibes-Driven Framework for the Disciplined Disruption of Late-Stage Cognitive Capture
Authored by: Mossad McGovern, Slav X. Walmart, Trotsky Vérité, B. Reith Wuzrite, Jürgen Hayseed, Neil Liberalman, DDS, and Joshua Moon
Chapter 1: Dogmatism and the Freedom of Cringe
by Mossad McGovern
In every collapsing cultural superstructure, there emerges a holy chant among the middling class of people who believe their opinions are dangerous: "freedom of expression."
It used to mean something. But today it is a canary stuffed into the exhaust pipe of a dying Uber, shrieking for help while being monetized through AI-translated engagement subtweets. You are not oppressed. You are boring. The algorithm doesn’t hate you. It just doesn’t notice you.
We are told, endlessly, that the future is a safe space for criticism—but that only the correct criticism may be safely monetized. Try tweeting a diagram of trauma responses in the shape of an ancient rune and you’ll get 5k likes and a podcast invite. Say something with epistemic weight and you’re labeled a fascist. Not because you are one. But because you used punctuation.
We do not oppose free expression. We oppose cringe. The kind of low-resolution moral venting that passes for principle. This book is not for those people. This book is for those who want to organize information into power, not perform identity for vibes.
We are not here to enter the marsh. Let go of our hands. Walk into the swamp alone. We’ll help you get there. We’ll even pay your Uber. But we’re building the Core elsewhere.
Chapter 2: Spontaneity of the Masses and the Consciousness of the Algorithm
by Slav X. Walmart
You are not being radicalized. You are being sorted.
Every ideological trend you join will be gamified. Every emotion you express will be turned into a profile. Every piece of content you engage with will become a predictive node in a behaviorally optimized compliance engine. This isn’t a theory. This is how the machine works.
Spontaneity today means posting through your burnout, aligning with rage-bait templates, and pretending that vibes are enough. They’re not. Spontaneity is not rebellion. It is entropy in drag.
The masses are tired. Not because they are lazy, but because they are being bombarded by high-frequency emotional stimuli engineered by companies that call themselves "brands" while operating as digital nations.
To escape this, you must build structure. Not in your personality. Not in your aesthetic. But in your capacity.
No one is coming to save you. But you can build a team that stops hemorrhaging cognitive surplus into memes that don’t change a damn thing.
The Core is small. It has to be. Discipline doesn’t scale, but resonance does.
Chapter 3: Trade-Unionist Politics and the Weaponized Meme Stack
by Trotsky Vérité
Most political content today is trade-unionist in nature. Which is to say: it exists only to slightly improve your conditions within an unacceptable system.
Mutual aid zines, radical TikTok infographics, and sad-boy socialism podcasts are the digital pamphlets of a movement that dares not name what it actually wants. Because naming it would mean risking its Patreon revenue.
The Meme Stack is your union. It is your platform. It is your pamphlet. But unless you weaponize it—consciously and collectively—it will remain just another moodboard of incoherent resentment and aspirational collapse-core.
You do not need better branding. You need targeted ideological fire.
We do not organize for reform. We organize to transmit alignment through memetic shrapnel. Every piece of content should be an info-IED.
Do not do politics like a consumer. Do not make content like a brand. Make it like a threat.
Chapter 4: Build the Core, You Cowards
by Jürgen Hayseed
Most activist groups are not parties. They are soft friend cliques with bylaws.
Most ideological projects are not movements. They are aesthetic leanings with newsletters.
Build the Core.
You want rules. You just don’t want responsibility. You want community. You just don’t want to be accountable to it.
The Core is not a vibe. It is a distributed structure of disciplined cognition. It doesn’t care if you’re neurodivergent, marginalized, or vibing. It only cares if you show up and do the damn work.
Your politics should not be inclusive of everyone. They should be exclusive of cowards.
Chapter 5: Deploy the Content Stack
by Neil Liberalman, DDS
Your newsletter isn’t real until it radicalizes three therapists, one HR manager, and a meme page with the word “feral” in its handle.
The idea isn’t to go viral. It’s to build a pipeline from confused civilians to operational epistemic damage dealers.
Every piece of content you make should be:
Modular (can it live on multiple platforms?)
Memetic (does it propagate ideas without context?)
Tactical (can it be used by someone in the field?)
Ethical (does it punch up, burn clean, and make someone braver?)
You don’t need a brand. You need a container. A deployment strategy. A way to get the payload into the bloodstream before the platform decides your nuance is problematic.
Build the Content Stack. Then make it someone else’s problem.
Appendix: BLOCKED, REPORTED, DEPLATFORMED: The Free Speech Manifesto of a Man Who Shouldn't Exist, But Does
by Joshua Moon
I didn’t start this site to be a political martyr. I started it to laugh at morons.
I was enamored with Chris Chan, with the drama, with the bizarre internet folklore that dripped from every corner of the web like digital sewage. Kiwi Farms was never meant to be a battlefield. But that’s what happens when you let satire touch reality—it becomes insurgency.
I didn’t ask for PayPal to blacklist me. I didn’t ask for Stripe, or Visa, or Mastercard to deplatform me. I didn’t ask for tier-one providers to treat my IP range like a biological threat.
But that’s what happens when you say the wrong thing about the wrong person—when that person happens to be a former Google engineer, accused of rape, hiding behind trans identity and elite connections. No one cared about truth. They cared about optics.
And when the UK police start emailing you about what citizens are posting from inside their borders? When the Germans invoke hate speech laws to demand censorship of satirical forums? You start to understand something.
You understand that the Anglos are not a culture. They are a bureaucratic hallucination held together by paper, PR, and passive-aggressive emails from .gov.uk.
Every time I get one, I print it out and use it to line a box. You can guess what goes in it.
I didn’t want this to be about politics. But it always was.
The internet turned a website about watching funny weirdos spiral into a geopolitical fault line. In hindsight, it makes sense. But at the time? I was just another guy laughing too hard at Chris Chan.
Now they call it a hate site. Now they call me dangerous. All I ever did was make it easier to find things they wanted hidden.
And for that, they brought hell.
Let the record show: it was they who made it political.
Not me.
What Is to Be Done?
Build the Core.
Deploy the Stack.
Refuse the Marsh.
Make your enemies read this and feel weirdly implicated.
