Disaster Nearly 80% of Americans now consider fast food a 'luxury' due to high prices - Survey: Half of those polled see fast food as too expensive because they’re struggling financially

By Breck Dumas | FOXBusiness
Published May 24, 2024 6:00am EDT

Has a trip through the drive-through become an extravagance? The vast majority of Americans says so.

A recent survey conducted by LendingTree found 78% of consumers now consider fast food to be a "luxury" purchase due to how expensive the meals have become.

Half of those polled said they view fast food as a luxury because they’re struggling financially. This is especially true among Americans who make less than $30,000 a year (71%), parents with young children (58%), and Gen Zers (58%).

Americans love their fast food, but a majority say they are pulling back on their consumption due to high prices. The findings show 3 out of 4 Americans typically eat fast food once a week, but 62% of respondents said they are eating it less frequently due to the cost.

Sixty-three percent of those surveyed agreed fast food should be cheaper than eating at home, but 75% say that is not the case. Nearly half of Americans (46%) say a meal at a fast-food restaurant costs about the same as one at their local sit-down restaurants, and 22% said fast food is actually more expensive.

Fast-food price hikes have outpaced inflation in recent years. Data from the Federal Reserve Bank of St. Louis shows the cost of fast-food meals are up 41% from 2017 while the consumer price index has risen by 35.9%.

Columnist Dan O'Donnell of the free market think tank the MacIver Institute wrote in a blog post on Thursday that "Prices on basic items like McDonald’s cheeseburgers and Chick-fil-A nuggets have risen as much as 200% in less than five years with dire consequences for the lower- and middle-class families who make up much of the fast food customer base."

"Fast food patrons are generally lower-income earners—many with young children—who rely on a quick, affordable meal before soccer practice or a band concert," O'Donnell wrote. "When prices at these restaurants spike from $35-$40 for a family meal to $65-$70 in just a few years, those families either have to sacrifice a night out or extend themselves just a little further to afford it."

In the LendingTree survey, when asked about their go-to for an easy, inexpensive meal, 56% of respondents cited making food at home. And that is exactly what more people are doing.

Global restaurant chains such as McDonald's and Starbucks have seen lower-income customers opting to eat more meals at home amid a cost-of-living crisis, prompting the companies to offer steeper promotions in an attempt to lure customers back.

This week, Wendy's rolled out a $3 budget-friendly breakfast meal, and McDonald's is planning a $5 combo meal in June. Both offerings will be for a limited time.

Source (Archive)
 
Another big issue is that a lot of fast food places that used to have their own delivery drivers eliminated those positions and, instead, delivery is handled through third party websites/apps like Uber Eats and DoorDash (plus Skip the Dishes in Canada).

Just from my own experience, the same two-person meal that used to cost me only around C$40 including tip two years ago when a certain local fast food place still had their own driver is now close to C$60 when I order through Skip the Dishes.
 
It isn't simply inflation (although that's a massive part of it). Throw in increases in minimum wage at the store level, increases in pricing at every level down to the farm and ranch and distribution centers, natural disasters (those huge wildfires in Texas earlier this year killed tens of thousands of cattle for example), and so on.

And, of course, inflation.
 
It isn't simply inflation (although that's a massive part of it). Throw in increases in minimum wage at the store level, increases in pricing at every level down to the farm and ranch and distribution centers, natural disasters (those huge wildfires in Texas earlier this year killed tens of thousands of cattle for example), and so on.

And, of course, inflation.
Lion's share of it is inflation.

A burned-down factory can be rebuilt.

A flooded roadway or railroad track eventually dries out/can be fixed.

Cows will eventually make more cows.

But the kind of fuckery that the Government does that causes inflation is effectively permanent because they are unwilling to stop printing money.
 
Fast food is such a dirty habit. McDonalds used to be a rare treat until I started making okay money, I'm working towards making it a rare treat again. It's not even that it's super unaffordable, its that I'm not spending 15 dollars on literal fucking garbage that didn't even cost 5 not too long ago, and the fast food of before was less literal garbage than today. Fuck you for thinking I'm going to spend more for less. Family size chips now are literally the old regular size, and cost double. I'll make my fucking own if I'm that desperate.
 
Nope! No recession here, no sireee!

Best economy evar! Bidenomics is saving America one dollar at a time!

What? Your bank account is empty? Well that sounds like you just don't understand economics very well friendo! Trust me things have never been better! But you really should hurry down to the food bank now, that line gets really long on Fridays and I'd hate to see your kids miss out on the generic Kraft Dinner they're handing out this week.

Remember vote blue no matter who sweety! You'd hate for Trump to get in, he'd crash this wonderful economy we're all enjoying!
 
good.

it's not hard to make a burger. jfc. even with a single burner stove and a skillet.
True, not hard.

But is it less expensive? Not anymore.

Is it better? Not really.

It's similarly not hard to make buffalo wings at home, but you'll pay the same price and maybe have less tasty wings.

At least the restaurant will clean up for you.
 
It really makes shit like "Super Size Me" into such a weird relic of the past, a guy complaining about how extremely cheap fast food is and how large the serving sizes are.

Now the serving sizes are half what they were and the cost has tripled. It's not even much more expensive to go to an actual restaurant and get a well-cooked meal. Fast food used to be cheap and fast, that was the entire appeal you knew it wasn't healthy but the trade-off of near instant availability and lots of food to fill you up for a cheap price made it worth it. Now the appeal of fast food appears to only be people eating it out of habit.
 
True, not hard.

But is it less expensive? Not anymore.

Is it better? Not really.

It's similarly not hard to make buffalo wings at home, but you'll pay the same price and maybe have less tasty wings.

At least the restaurant will clean up for you.
the ghost of teddy roosevelt will come and rape the corporations.
 
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