New Coke is coming back - Failed attempt to replace Coca-Cola in the 80s is coming back to promote Stranger Things

  • ⚙️ Performance issue identified and being addressed.
  • Want to keep track of this thread?
    Accounts can bookmark posts, watch threads for updates, and jump back to where you stopped reading.
    Create account

Will this work?

  • Yes

    Votes: 11 11.0%

  • No

    Votes: 16 16.0%

  • Lol who cares

    Votes: 73 73.0%
  • Total voters
    100
Pickle Dick

Pickle Dick

I thlammed by penith in the car door
kiwifarms.net
Joined
Feb 10, 2017
www.cnn.com

Coca-Cola is bringing back New Coke in honor of 'Stranger Things'

Coca-Cola is hoping a failed product from the 1980s will help it go viral in 2019.
www.cnn.com www.cnn.com

New York (CNN Business) - Coca-Cola is hoping a failed product from the 1980s will help it go viral in 2019.

The company is bringing back a limited number of New Coke cans in honor of the upcoming third season of "Stranger Things," in which the product is featured.

"Stranger Things" creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix (NFLX)on July 4. The third season of the show takes place during the summer of 1985 — when Coca-Cola (KO)debuted a new recipe for its iconic beverage. So-called New Coke was a flop: Consumers reacted so poorly to the new drink that Coca-Cola pulled it from shelves after a few months.

Bringing New Coke back is a way for Coca-Cola to "not take ourselves too seriously," Stuart Kronauge, president of Coke's sparkling business unit and senior vice president of marketing for Coca-Cola North America, told CNN Business. And it wasn't easy to recreate the product: Coca-Cola had to reach into its archives to get the design of right, and dig through its vault to recover the recipe.

"Maybe a while ago we wouldn't have done this," Kronauge said. "But we're changing and trying to innovate in ways that are beyond traditional new products. This is a cultural innovation." Coca-Cola recently partnered with Disney Parks & Resorts on custom designs for Coke products being sold at Disney's new "Star Wars" theme park, "Galaxy's Edge."

The partnership is a way for Coke to reach people in an evolving media landscape.

"Buying a 30-second ad to drop into a certain time-frame is not as valuable as it once was," Kronauge said.

"The world is changing into streaming and non-ad platforms and subscription-based platforms," she added. "So it's important for us to make sure that we are where our consumers' eyeballs and hearts and spirits are." The new promotion is designed to "break the internet" Kronauge said.

There are three ways for customers to get the retro product: As a gift when they buy limited-edition "Stranger Things" Coke and Coke Zero Sugar glass bottles online starting Thursday, through "Stranger Things" themed pop up vending machines that will be in cities this summer, or as a giveaway when they purchase a gift or ticket at the World of Coca-Cola in Atlanta. Coca-Cola has produced under 500,000 of the New Coke 12-ounce cans, and expects to run out quickly.

The company is also selling "Stranger Things" themed cans of regular Coke and Coke Zero Sugar, and is releasing a remake of a 1980s ad featuring characters from the show.
For Netflix, the partnership is a way to advertise in new channels.

"We exist on the internet, and Coke has a century of experience in building consumer products that are physical," Barry Smyth, Head of Global Partner Marketing at Netflix, told CNN Business. The streaming platform is also partnering with a number of other companies, including Lego, H&M, Schwinn and Baskin-Robbins, to promote the upcoming season.
Click to expand...


190520194824-20190520-coca-cola-stranger-things-exlarge-169.jpg


Eh, to be fair, Pepsi bringing back Crystal Pepsi on several occasions seemed to work for them, so perhaps this could work. The only difference is that I'm not too sure how many people asked for New Coke to be brought back.
 
The company is also selling "Stranger Things" themed cans of regular Coke and BIG, BLACK DICK Sugar
Click to expand...
:story: Fucking love the word filters on this site.
 
I don't usually like coke. I don't trust something you would use to scrub parts of your car with to also be a refreshing beverage. That said, there was this awesome Raspberry Coke I had one time that didn't taste like battery acid.

I dunno what New Coke is or why it matters.
 
Yet another nostalgia bait product. meh
Bring back cocaine into Coke and I might be impressed,

Clop said:
The "New Coke" was so terrible that the original's sales were boosted afterwards. Surely Coca Cola of all greedy fucks can read their own history book?

Why am I even complaining? I hope the company dies for the shit it does globally.
Click to expand...
They say that the taste test went well, the problem was that they have changed the regular coke with the new formula. So ultimately you didn't get the product you wanted to buy and people were not happy.

If they had launched it as a seperate product maybe it could had it's niche.
 
It will most likely difficult to obtain any of this New Coke for most people in the US, just like when they did the re-release of Ecto Cooler. Scalpers and other parasites will find out where the machines will be selling these cans. They will buy every single unit they possibly can and then head to ebay or their Amazon store.
 
Stranger Things jumped the shark in episode *8, season 2. You remember, the social justice squad of runaway crime fighting dangerhairs? I haven't been able to take anything they do seriously since then.
 
Last edited:
Recon said:
Stranger Things jumped the shark in episode 7, season 2. You remember, the social justice squad of runaway crime fighting dangerhairs? I haven't been able to take anything they do seriously since then.
Click to expand...
Stranger Things should have been a one-series-and-done but because milking 80s/90s nostalgia works pathetically well on Gen Z we're going to get season after season of REMEMBER FLOCK OF SEAGULLS REMEMBER SLAP BRACELETS REMEMBER TEDDY RUXPIN REMEMBER THE GOONIES until we are all blissfully embraced by the heat death of the fucking universe.
 
Honestly for a limited release, it makes sense. It was such a flop and people know of it as one of the largest flops ever with a tiny cult following. People will buy a can to try it, millions of people will.

Probably a great move to do short term for the company. I don't drink soda but I know I'll drop a buck to try it.
 
Recon said:
Stranger Things jumped the shark in episode 7, season 2. You remember, the social justice squad of runaway crime fighting dangerhairs? I haven't been able to take anything they do seriously since then.
Click to expand...
I thought that was episode 8.

Also the only reason Pepsi brought back Crystal Pepsi was The LA Beast got them hounded to death. Even if there's a supposed reason I will always take that one as the fact.
 
Finally I've been waiting to try this but not brave enough to buy the sealed cans off of ebay.

I wasn't even alive when they released new Coke.
 
Marissa Moira said:
Finally I've been waiting to try this but not brave enough to buy the sealed cans off of ebay.

I wasn't even alive when they released new Coke.
Click to expand...

Exact same. Expired soda doesn’t keep well, in my experience. I was here for Crystal Pepsi and I’m here for this.

...but I’m embarrassed to admit I googled “BIG, BLACK DICK Sugar.”
 
Honestly New Coke was more popular than normal coke in blind taste tests.
It would probably been a success if it hadn't just replaced the coke people already knew.

So this could work out for them.
 
The best and greatest said:
I don't usually like coke. I don't trust something you would use to scrub parts of your car with to also be a refreshing beverage. That said, there was this awesome Raspberry Coke I had one time that didn't taste like battery acid.

I dunno what New Coke is or why it matters.
Click to expand...
Retard alert.

You probably don't have a problem with lemonade which is either as acidic or more acidic depending on the recipe. People getting uppity about the ph of drinks is a meme.

Also you're talking about California Raspberry. They still sell it. It's good.
 
From what I have heard, it was literally just Pepsi in a coke branded can, which makes sense since Coke was desperate to match Pepsi's rise and they assumed it was the taste of Pepsi that gave them the edge.

So people could literally just go and buy a pepsi and get the same flavour of New Coke if they really wanted it.
 
You must log in or register to reply here.
Back
Top Bottom