Culture (Not just) McDonald's seems to be done with woke - Positive Polly moment

Bespoke translation by yours truly. Original article [A] by Danisch

(Not just) McDonald's seems to be done with woke​

Several media are reporting,

such as the Berliner Zeitung, Apollo, or FOCUS, that McDonald's is fed up with woke and stops doing it. Berliner Zeitung:

The US-American fast food chain McDonalds has announced to want to move away from diversity goals when hiring new employees and setting up suppliers in the future. McDonalds is joining a list of large companies which recently dropped their strategies for Diversity, Equity, and Inclusion (DEI), also as a consequence of pressure in social media. This is shown by a corporate statement from Monday.​

​

According to McDonalds, the "changed legal situation" after a Supreme Court decision and the "measures of other companies" got the company to rethink its own policy. The Supreme Court of the USA recently decided that advantaging certain groups in college admissions is unlawful.​

​

The changing political landscape could have played a role in McDonalds' decision. The upcoming US president Donald Trump is a decided enemy of programs for Diversity, Equity, and Inclusion. Trump appointed Stephen Miller, a former advisor who heads a group called America First Legal, which aggressively fought against the DEI policies of companies, as his new deputy chief of politics of the White House. And Trump's designated vice president J.D. Vance submitted a draft to the Senate in the past summer to end diversity programs in the US government.​

[emphasis added by Danisch]

It looks like quite a big number of companies are in a hurry to get rid of the woke shit - even though they kept saying that it would make all firms blossom, boom, prosper. But if that was the case, they wouldn't be in such a rush to get rid of it.

Facebook/Meta/Zuckerberg also announced today that they will end censorship and kick out organizations like Correctiv because they did more harm than good.

Which begs the highly interesting question: Are they doing it because Trump is president again (soon) and the Reps are at the helm, as in, because they expect things to happen, or are they doing it because the Dems/Biden are no longer at the helm and, so far, they've only been doing it under pressure?

Or does it not have anything to do with politics and it's just because too many firms had their customers run away, like with Bud Light, and even the most dumb advertising person caught wind that the woke crap not only doesn't work, but causes a customer exodus?

It's astounding how quickly things are changing there.

 

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https://corporate.mcdonalds.com/corpmcd/our-stories/article/our-commitment-to-inclusion.html

https://archive.ph/V1RQs

Our Commitment to Inclusion at McDonald’s​

January 06, 2025
This note was originally sent as an email on January 6th, 2025 to McDonald's Owner/Operators, company employees and suppliers worldwide.

As we start the New Year and set our ambitions for McDonald’s, we want to also update you on our accomplishments embedding inclusion throughout our system and highlight a few important changes to our approach.
“Inclusion” is one of our core values and in 2024 “we opened our doors” to hundreds of millions of customers and two million crew people from all walks of life. Everyone is welcome under our Golden Arches, and this broad-based appeal is why McDonald’s is one of the world’s most beloved brands. We’re proud of our culture at McDonald’s, and we want to thank all of you for living our values.
Our success has come through purposeful actions that have supported inclusion throughout our system. As we close out 2024, we want to highlight a few of our accomplishments that touch all three legs of the stool at McDonald’s:

• Employees – We achieved strong leadership diversity with over 30% of our U.S. leaders from underrepresented groups. On pay equity, we achieved gender pay equity at all levels and in every market as you can see in our 2024 Purpose and Impact Report. The most recent employee Pulse Survey also highlighted that, 84% of employees feel that ‘McDonald’s is an environment that allows me to be myself’ and 78% of employees scored McDonald’s positively on our Inclusion Index overall.
• Suppliers – We met our supplier diversity U.S. systemwide aspirational spend goal of 25% of diverse-owned supplier spend by the end of 2025, three years ahead of schedule.
• Franchisees – We recruited the largest Registered Applicant (RA) pipeline in recent years, including the largest number of RAs from underrepresented groups in our history. In the U.S. we have made meaningful progress addressing cashflow gaps across our franchisee groups.

We are immensely proud of these accomplishments, but we are not satisfied. Our commitment to inclusion requires ongoing focus, and following these successes the SLT has reflected on how best to continue our efforts.
Last year, we completed a comprehensive Civil Rights Audit (CRA) that looked at all aspects of inclusion across our system. We also engaged with shareholders to understand their expectations and assessed the overall landscape of shareholder proposals. Following the Supreme Court ruling in STUDENTS FOR FAIR ADMISSIONS, INC. v. PRESIDENT AND FELLOWS OF HARVARD COLLEGE, we also assessed the shifting legal landscape to anticipate how this ruling may impact corporations such as McDonald’s. And finally, we benchmarked our approach to other companies who are also re-evaluating their own programs.
Based on this comprehensive review, we are affirming the following:
McDonald’s position and our commitment to inclusion is steadfast. Since our founding, we've prided ourselves on understanding that the foundation of our business is people. As Fred Turner said, “We’re a people business, and never forget it.”
Our success is a direct result of the work our collective system has done to become the world's community restaurant. We are shaped by the communities we serve and open our doors to everyone. Whether it’s recruiting restaurant team members directly from the communities in which we operate or creating more opportunities for entrepreneurs and growing a robust and innovative supply chain, our system leverages inclusion to operate successfully and grow our businesses.
We take great pride in the programs we have in place to drive our business and support the three legs of the stool. This includes our internal focus on efforts that support building a diverse employee, Registered Applicant and supplier pipeline and taking seriously our commitment to pay equity to ensure we can retain world-class talent.
Our business model relies on franchisees supporting their communities. Part of our commitment includes empowering them to champion causes and participate in activities that resonate with their customers and communities in a way that’s true to our Brand’s DNA. We also lean on employee business networks and franchisee affinity groups to help us solve business problems. This important work will continue and McDonald’s leaders will continue to be held accountable for fostering an inclusive environment within their teams.
Additionally, McDonald’s will continue to transparently report our demographic information in our annual Purpose & Impact report with respect to the Board, employees and suppliers.
We are also excited to introduce a new concept: the power of OUR “Golden Rule” - treating everyone with dignity, fairness and respect, always. For the last several months, a small team has been working on refining our language to better capture McDonald’s commitment to inclusion.
As part of this, there are four guiding principles we will apply to evaluate our work: (1) Our system thrives when we are shaped by the communities in which we operate, (2) Our early and full adoption of inclusion gives us a competitive advantage, (3) Individuals perform their best when they feel they belong, and (4) Our priority is to be a responsible business, acting lawfully and being responsive to the business environment.
At the same time, following our comprehensive review, we also identified a few practices that we plan to modify. Specifically:

• We are retiring setting aspirational representation goals and instead keeping our focus on continuing to embed inclusion practices that grow our business into our everyday process and operations.
• We are pausing external surveys to focus on the work we are doing internally to grow the business.
• We are retiring Supply Chain’s Mutual Commitment to DEI pledge in favor of a more integrated discussion with suppliers about inclusion as it relates to business performance.
• We are evolving how we refer to our diversity team, which will now be the Global Inclusion Team. This name change is more fitting for McDonald’s in light of our inclusion value and better aligns with this team’s work.

We are proud of the work that we do at McDonald’s. We will continue to drive business results through all three legs of the McDonald’s stool, specifically with our people practices, by fueling economic impact and innovation through our robust supply chain and by building a franchisee pipeline that thrives in the communities we serve and fuels our growth.
It takes all of us to continue to create an environment where we can all be successful. Thank you for your dedication to making McDonald’s a place where everyone feels welcome and included.

Chris Kempczinski
Chairman and CEO

Skye Anderson
President, Global Business Services

Jon Banner
EVP, Global Chief Impact Officer

Ian Borden
EVP, Global Chief Financial Officer

Tiffanie Boyd
EVP, Global Chief People Officer

Joe Erlinger
President, McDonald’s USA

Morgan Flatley
EVP, Global Chief Marketing Officer and New Business Ventures

Marion Gross
EVP, Global Chief Supply Chain Officer

Jill McDonald
President, International Operated Markets

Desiree Ralls-Morrison
EVP, Global Chief Legal Officer

Brian Rice
EVP, Global Chief Information Officer

Jo Sempels
President, International Developmental Licensed Markets

Manu Steijaert
EVP, Global Chief Customer Office

 

[Blewberry Nausea]

They are just renaming/being less open about the shit. If you think the sheboon managers in charge aren’t sticking to biased practices you are easily fooled.

 

[Blacklight]

This doesn't mean much when a big mac and some fries still costs me about 17.50 after tax. I've managed to cut off all fast food except for maybe one small thing every two or three months. I'm not going back to eating the slop.

 

[Return of the Freaker]

I seem to recall hearing about BRIDGE, an obfuscation of DEI that basically has it as an assumed buisness goal on par with profit instead of some explicit policy or statement. I'll believe things have changed when I see it

 

[Rudolf's Friend]

They are just renaming/being less open about the shit. If you think the sheboon managers in charge aren’t sticking to biased practices you are easily fooled.

I seem to recall hearing about BRIDGE, an obfuscation of DEI that basically has it as an assumed buisness goal on par with profit instead of some explicit policy or statement. I'll believe things have changed when I see it

The issue is that people will know and just simply renaming it isn't going to get people to back off of it.

 

[Shroom King]

‘McDonald’s is an environment that allows me to be myself’

Wait, does that mean they allow you to put your period blood in the soda fountains?

 

[The Magnificence]

We are evolving how we refer to our diversity team, which will now be the Global Inclusion Team.

...the GIT? Lol. OK, then.

 

[SSj_Ness (Yiffed)]

McDonald's had one of the earliest woke commercials back in the 2000's, featuring some drag queen. Faggot ass McDonald's.