Yea, If I'm reading this thread right, it looks like our protagonist has to constantly cope, seethe, and dilate at all times with this hilarious act of internet bravado ever since his ego was shattered into a billion tiny shards by his wife telling him he was the most boring unlovable golem to ever exist on planet earth. People like the farms mocking his "super mega real life tough guy who never lies" persona are threats to what little of his ego he's been able to scrape back together, and the only way he can cope and sneed is to never ever stop his belligerence for one second, lest he actually start thinking about how pathetic (and fat) he is.