Peter Rabbit 2: Why is Hollywood making a sequel to Hop

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http://www.ign.com/articles/2018/05/06/peter-rabbit-2-greenlit-for-february-2020-release

Why is this now getting a new film? I thought the film didn't do much at the box office.

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Chaos Theorist said:
$320 box office from a $50 million budget is not bad plus the merch and dvd sales down the line is why its getting a sequel

Tom Kitten spinoff when?
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It didn't make much it's opening weekend, which is where the big bucks are, but it got enough in by the week 5 drop to have given most of its profit to the studio. When you factor in this announcement coming four days after the DVD release, it seems like it must have made a decent profit overall. Compare it to another kids movie released recently, Wrinkle in Time, which made 95 million domestic and 125 million worldwide on a budget over 100 million and it's actually sitting pretty.

It's also worth noting that it's a Sony movie, and what else have they got going on?
 
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Say it with me now:

Fucking furries.
 
I saw the movie. It had it’s moments, but I loved the song that played during the credits
Ruin said:
And yet Beetlejuice 2 Beetlejuice goes Hawaiian! will never be made.
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I think I’ve heard rumors of Burton having plans to do a sequel.
 
Why is this now getting a new film? I thought the film didn't do much at the box office.

Because there are five more books and Peter Rabbit is a classic. Not saying they should do another movie, but you link to an article that reported 320 million over the lifetime time and the budget at that time was 50 million.
 
As of May 6th, 2018, Peter Rabbit is still at #5 on the list of the top 5 movies so far in 2018 at the domestic box office (though since the "summer" blockbuster season is only just beginning, it will drop off the top 5 within a couple of weeks depending on what the next "big" movie is).

Peter Rabbit had a soft opening weekend but held on strong due to it being a CGI/live-action hybrid rabbit movie released a little over a month before Easter without much wide-release competition for families with younger children (Isle of Dogs notwithstanding, though that one wasn't released that wide and it also wasn't entirely appropriate for younger children anyway).

EDIT: Peter Rabbit might also have benefited a little from the "spillover" effect where families with slightly older children went to the theatre hoping to watch Black Panther only to find it sold out, so some of those parents might have opted to take their kids to see Peter Rabbit instead.
 
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I guess thirsty Domhnall Gleeson fangirls are a surprisingly profitable market.
 
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