Phase and their talents owe everything to their fans. Fishman has been indispensable, no one denies that, but he could hardly keep this operation up without the fans. The talents ought to remember that. Phase isn't nearly as large at it appears and it is only due to endless boosting by the fans that Phase appears so all-encompassing. Pippa survives the alt right allegations not because of Fishman but because she has fans that support her.
There's a reason there's the saying of "don't bite the hand that feeds you". Shiina doesn't owe her fans subservience, but she owes them enough respect to only blame them for things they actually did. As does every other Phase talent.
People don't like Phase for its bureaucracy or for its status as a corporation. People like Phase for its talents and for management being chill enough to not interfere unless necessary (like Fishman wisely vetoing Pippa Nick collab WAAAY before there were any signs about Nick)
This whole bureaucratic blame method sucks. It won't work out well for Phase in the long run even if it is popular among corporations.
There is no "Phase brand". Conventions
hate Phase no matter how much money Fishman throws at them. Obviously, I'm generalizing, but Phase is filled with women that no one else would hire. The appeal of Phase talents is that they are different - not normal. Phase talents don't do brand safe. Hell, one of the more recent streams Hime did was take her chat on a date while she played (too organically, I might add) a mentally ill landmine woman who threatened to kill herself and chat every dozen minutes. She will
never be brand safe and if she ever were, she'd be discarded.
It sort of reminds me of this clip:
"I don't think they would [watch me if I was normal]...I don't think they are here for the normal...I tried to be normal, they hated it" -Shiina.
She would do well to remember that. There's dime a dozen "brand safe" girls on Tik Tok and Youtube, and there is a boatload independent vtubers that do nothing but spout acceptable opinions. They
aren't popular. You don't watch an indian man getting hit by a train because you think that what the indian did was wise.