Business PROTECTOR ‘Uber with guns’ app that allows you to hire an armed bodyguard on-demand storms the Apple chart after CEO assassination - It looks like the app is trying to appeal to the wealthy corporate professionals spooked by the assassination of United Healthcare CEO Brian Thompson on December 4

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AN APP dubbed the 'Uber with guns' that gives users access to on-demand bodyguards has shot through Apple's App Store chart.

Protector, which launched late last year, is now the third highest ranking free iOS app after going viral online.
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The app is the brainchild of former Meta designer Nick Sarath, who founded Protector alongside Patrol
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Users can select how many 'protectors' they want in their booking, and whether they want to be joined by a motorcade for an extra beefed-up presence

The platform lets wealthy users book armed guards, made up of a crew of either active duty or former military or law enforcement officers, for at least five hours.

In talking-head-style marketing clips on Protector's X page, the armed guards describe histories in SWAT teams and war zones.

Users can select how many 'protectors' they want in their booking, and whether they want to be joined by a motorcade for an extra beefed-up presence.

The number of sleek, black Escalades that will join them is also selected by the user.

Customers can even pick the dress code of their 'protector': from tactical casual to a more armoured look.

Unlike Uber, Protector is currently only available in two cities in the US, New York City and Los Angeles.

It is also not yet available for Android devices.

It looks like the app is trying to appeal to the wealthy corporate professionals who were spooked by the assassination of United Healthcare CEO Brian Thompson on December 4.

One promotional video, posted on January 6, "revisits" the CEO's murder and examines "how a Protector may have changed the outcome".

The 'protector' in the video then runs through a handful of imaginary scenarios where they are on hand to stop the assassin and prevent the murder.

The app is the brainchild of former Meta designer Nick Sarath, who founded Protector alongside Patrol.

Patrol is a separate app designed for scared suburbanites to pool funds together for a private-hire security presence in their neighbourhood.

More guards, more cars, as well as drones, are available for neighbourhood surveillance.

Two days after Thompson's murder, Sarath issued a press release suggesting his Protector app could be a solution to "keep us safe" where law enforcement cannot.

"My deepest condolences are with the family and friends of UnitedHealthcare CEO Brian Thompson," Sarath said.

"We rely on law enforcement to keep us safe, but they cannot be everywhere at once.

"Protector is designed to support the goals of law enforcement and will provide an accessible way for people to protect themselves and their loved ones."
 
If it has enough users downloading it that it's reached the top of the Apple download charts, it's probably not hated CEOs or anyone of any actual importance who are using it. Those people can afford their own private security anyway. More likely it's suburban soccer moms who are terrified of their own reflection.
 
If it has enough users downloading it that it's reached the top of the Apple download charts, it's probably not hated CEOs or anyone of any actual importance who are using it. Those people can afford their own private security anyway. More likely it's suburban soccer moms who are terrified of their own reflection.
How many of those users that downloaded it actually use it and didn't just download it for the novelty of 'uber with guns'?
 
Why would I need Protector when you can get VIP?

That being said...unless the driver / bodyguard is going to walk you to your door make sure you get in safely, I don't see that large of market potential.

Not to mention the potential abuse by those involved in drugs or other nefarious activities. Typically, personal protection agencies look at the client to craft how they will protect them.

This seems like a novelty at best and a case for horrible liability at worst.
 
Why would I need Protector when you can get VIP?

That being said...unless the driver / bodyguard is going to walk you to your door make sure you get in safely, I don't see that large of market potential.

Not to mention the potential abuse by those involved in drugs or other nefarious activities. Typically, personal protection agencies look at the client to craft how they will protect them.

This seems like a novelty at best and a case for horrible liability at worst.
Holy crap that video unlocked a whole mess of memories about cheap TV schlock from the late 90s/2000s VIP, Cleopatra 2525, Jack of all Trades. You can’t find good cheesy slop like that anymore.
 
While I'm not an expert, I did some research on what a bodyguard job is like a few months ago, mostly out of curiosity after the attempt on Trump and the United Health thing.

From what I've read, armed protection is only a fraction of the job. A lot of it is about planning travel routes, doing background checks on event guests, that sort of thing.

Make of that, what you will.
 
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