How did this article get through peer review? Like the author, the journal’s reviewers and editors seemed to have been glamoured by the shine, tech fetishism, and naive empiricism of even the most poorly executed digital methods — without the methodological humility to work together with colleagues from information science, or at least check in with someone familiar with the basic workings of tools like Google. If we want to catch scientific missteps like these, we must recognize that good science takes time. And this mishap shows how desperately we need more robust digital literacy education at all stages of life — because if PhDs don’t understand the basics of what Google returns are and what they are telling us, what hope do the rest of us have?