The man with a million faces, Ronald Reagan’s candidacy can come to mean a lot of things to a lot of people. Whereas Goldwater’s candidacy was run by the vanguard of the “old” New Right, the 1968 Reagan campaign suffers from an identity crisis with the influx of new, sometimes incompatible conservative doctrines. The California governor serves as an essential link between diehard conservative activists and the moderate majority of American voters, and, intentionally or otherwise, he is the muse without which the coalition would collapse.
President Reagan’s “Reagan Coalition” of various conservative movements forms the core of his support base, which he can shrink or expand throughout his presidency. Factions within the coalition can collaborate or compete for dominance in the Reagan administration, with dynamics ranging from controlling specific fields of policy to using their influence to purge other factions from government entirely. Factionalism and the composition of Reagan’s administration will be represented by his content’s main mechanic, “Reagancy.” Here, a portrait of the President will change attire (hats, glasses, hair, neckwear, etc.) depending on the influence of factions in a given area of policy. Specific articles of clothing will represent specific policies, like Reagan’s neckwear indicating his social policies and his hair representing his popularity. The result is, 80% of the time, a Ronald Reagan who is wearing a mismatched outfit that suits nobody. Is that subtext or what?
As President, Ronald Reagan will represent conservative policies according to those with his ear. While specific approaches may vary, Reagan’s economic policies will fight inflation, curb government spending, and generally do what’s best for American business. Domestic and social policy will be dominated by fiscal and social conservatives, though this area will have the most variety due to factions at play. Foreign policy lands somewhere between unilateral democratic brinkmanship and tacit diplomacy with either superpower.
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