A lot of the Supra fanaticism for grown people now comes from its legendary status as a crazy tuner car. Back in the 90s and 2000s people were tuning the 2jzgte to 1000hp and beating exotic supercars at its time. Doing that in a comparatively cheaper Japanese car was like an underdog story that captured a young audience back then. There were also many inserts of the Supra in media like Best Motoring, Initial D, Gran Turismo, various arcade games, and perhaps biggest of for the western region is the first Fast and Furious movie. It also comes from the end of Japan's bubble economy sports cars where the companies were doing crazy and cool stuff with their cars that we don't see anymore. I'm sure there are more factors but these are the gist of why the Supra has a cult following.
Almost all Japanese car hype is nothing but marketing lol. I fucking hate reading JDM fan-fag shit like this.
American and European cars were doing more, with more power, for less cost, more reliably that entire time. Japan just won the propaganda game
When Smokey's double 2JZ, 12cyl aero bodied weight stripped A80 Supra was doing 218 mph on 1000hp, Callaway's Chevy 350 powered C4 was doing 256mph while still having its full interior, ac, radio, etc and getting driven to the track and back like it was no big deal. People love to blabber on and on about the how the R32 was "godzilla" for being so successful in racing when it's only accomplishments were beating Hondas in its home country, and beating shitty aussie cars. The other successes of thr mustang and camaro, corvette, various porsche models, BMWs etc are often overlooked in favor of this car. Subaru and Mitsu get put on a pedestal as rally kings when their rally success was limited to one or 2 championships, vs companies like Renault or Peugeot or Lancia with DOZENS of them. Ford and Chevrolet and AMC-Jeep obliterating Baja for years? Nope, Toyota's 2 wins make it the best baja truck ever.
How about the 787B, a complete failure of a group C car that only won LeMans due to a series of insanely lucky coincidences - the car itself had been deemed completely uncompetitive by both Mazda and it's competitors.
Every SINGLE Japanese performance car of that era had a massive Achilles heel, or several. Skylines were unreliable, had weak engines, major driveline issues, and would run themselves out of oil in stock form if you drove them at speed for extended periods of time. Supra suffered from mainly electrical issues. CTRS needed major, intrusive maintenance every ~40k miles or so or the engines would grenade. The Zs of the time were considered to have maintenance "on par with that of a ferrari" as one magazine put it and nowadays are considered MORE expensive to own than a ferrari of the same era. Evos and Subarus suffered from the same issues their most recent models still do, engine and driveline issues. Subarus notably with head gasket issues and glass transmissions. S Chassis cars were built to the lowest possible quality and fell apart within a few years of purchase. All of these, especially the Nissans, suffered from outdated and often dangerous safety defects, and many were excessively overweight vs other countries cars of the time.
I hate to rant but the "SuPrA iS SpEcIAL" bullshit really pisses me off, because not only is it (and these other cars hype) the result of massive marketing campaigns via movies, games TV and toys, but it has lead to an INCREDIBLY one sided car culture amongst millenials, who simp for these cars and nothing else. Car culture is completely overrun with this shit, to the point of it being Normie-fied. All because these manufacturers decided to promote these cars as some sort of God tier machines, and they did so with incredible success.
Because of this we now have a car culture where a 3x 24Hr Lemans winner, record setting track car in stock form and exceptionally reliable daily and modification platform is worth ~10% of what an excessively unreliable car is, one that never succeeded in Motorsports, and never actually touched the Nurb besides a heavily modified version (and the driver says they cheated the time event then). It's shit like this that's absolutely ruining car culture, because if you ask 100 gen Z "car guys" which car they pick 99% will pick the R34.