- Joined
- Aug 5, 2022
Same situation with any obsession about aesthetics of the olden days - a lot of people will like the theatrics, but not understand all the finer details and negatives. A lot of those 2000's aesthetic people openly say they're nostalgic about corporate advertisement design - I.E Frutiger Aero, DORfic (Whatever it means???), Chromatic design and so on - if you pay attention to the images they parade along with their gushing posts, it's mostly advertisements and stock backgrounds used for presentations. Sometimes musical album covers. So essentially ,they're ultimate consumers, and they're trying to re-consume the product marketed for consumption years ago, and now out of fashion. It's an Uroboros eating it's own feces.But yeah, the whole 2000s aesthetic and nostalgia and drive to "return" is just a big heap of nothing to me. There was nothing unique about the 2000s, and a lot of this obsession with its aesthetics feels like a self-consuming snake completely separate from that era at this point. The enshitification of the internet was inevitable which is why I don't see any point in wanting to "revive" the older days, even if we hypothetically COULD literally reverse the clock, it would just bring us another 10 years before it would start going to shit again. The internet was doomed from the start and the only way forward is a complete detachment/re-evaluation of it from a social perspective. I'll admit I have a soft spot for certain types of music and aesthetics that were relevant during the 2000s and 90s, but that would never mean I'd want to actually LIVE in those eras, it's just certain things I have an interest in that appeal to me. If anything, I'd only want to live in those eras for their financial stability and the lack of mobile phones. But once more, even if we could literally reverse the clock, it would only be a few decades until it gets terrible again. There's nowhere to go but forward. No one who endorses the 2000s aesthetic is aware of any of this, it's just an unattainable ideal that they take too seriously, and people who make this shit their entire personalities are the most unbearable, annoying "I'm the main character!! XD" pieces of shit I've ever met, and I say that from personal experience as I was friends with many of them during my more terminally online days.
There was artistic merit in some of those designs, some of them were even used outside of corporate spheres and for legitimate art projects - and most of them are derivitive of broad artistic categories already: FA and all the Y2Gay eye sores are children of Futurism, Glamour (Pink eyesores and glitter) is derived from 70's and 80's Rockstar clothing choices, so on so forth. But that's not what's being focused on right now, it's not transformative, just consumptive.
And they only focus on the 2000's in America, almost anywhere else (Outside some parts of Western Europe too) it wasn't that nice of an era.