Ended up on reddit for the first time in a long time due to this thread. Every time I check it out it gets worse and worse. Are 1/3 of comments just bots?
They are actually. The site started with bots and fake users(
Source). Even now, at least half of the posts on the frontpage are bots (
Source)
I'd put it more at about 80%, pretty much like twitter. Probably higher than twitter in fact, since reddit provides convenient public APIs, official SDKs and openly encourages bots. Twitter just sort of "tolerates" them publicly while quietly encouraging them in private.
Why bot comments, when you can bot votes?
Why not both?
Reddit is a propaganda platform disguised as an advertising platform disguised as an internet forum. Both propaganda and advertising are more effective when there's an impression of widespread support for (and agreement with) the message -- the appearance of consensus. "Everyone else agrees, so why don't you?" and "Everybody's buying Widget Blue(tm), so don't you want one too?"
The more "organic" it seems, the more convincing it is and the less likely it is that people will detect the manipulation. Bots make it a lot easier to generate organic-looking reddit-style conversations with a lot less human labor. As we've seen with examples just in this thread, GPT2 is more than enough to produce convincing interactions in reddit's format -- a comment, a few replies, a few replies to those replies, and so on to about 4 or 5 levels deep. Throw twenty or so instances of it at a post and you've got yourself some nice "organic" conversations with a couple hundred comments, generated within a matter of minutes.
You don't want them to get posted all at once, so they need to be posted at intervals. You ideally need thousands of accounts posting these "organic" conversations, but because reddit has pretty forgiving API rate limits you can run a veritable army of bots from a single IP and just farm out the comments to them for posting over the next few hours. And since they're all aware of each other, they can of course go upvote all of their brethren's comments for that extra bit of fresh-squeezed organic juice.
Meanwhile those GPT2 instances can just keep cranking out new organic conversations for an endless stream of threads across whatever subs you want to target. GPT3 is far more convincing (it enabled all that naughty underaged text pr0n in that AI dungeon thing after all), but reddit users are fucking idiots and GPT2 does a fine job. And unlike GPT3 which requires a big-ass cluster, GPT2 can run on a desktop GPU.
So, instead of renting your own
fifty cent army at great expense you can just stack up some modestly-spec'ed PCs to run the GPT2 models and let your digital army of bots run on a pile of raspberry Pis. An outlay of about $10k or so up front (or zero if you use AWS and can afford about $1k a month) and you too can drive the reddit propaganda engine, reaching millions of people around the world with fresh, easily pliable minds made of clay waiting to be told what to believe, who to cancel, what to buy and what to consume.