Culture Reebok and Botter unveil vibrant 3D-printed trainers informed by seashells

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Models in the latest menswear show from Dutch brand Botter at Paris Fashion Week wore 3D-printed trainers with ridged soles, created in collaboration with sportswear company Reebok.

The colourful Reebok x Botter Sneaker was produced by technology brand HP in Barcelona using a Multi Jet Fusion 3D printer.

The trainer, which comes in either solid block colours or two-toned gradients, is a crossover between Botter's Banker shoe and Reebok's football boot silhouette.

Its chunky, ridged sole takes cues from the shell of the murex sea snail, which is known for its elaborate whorled shape.
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The shoes were worn by Botter models at Paris Fashion Week
"The design started with a structure that mimicked seashell growth," Botter said.


"We ended on the murex seashell as the final design inspiration. We loved that this was an object that the Greek goddess Venus used to comb her hair."

The Reebok x Botter Sneaker was developed and manufactured using advanced computational techniques and produced in only 15 days – from the first collaborative call to the catwalk show at Paris Fashion Week.

To manufacture the shoe, a layer of grey thermoplastic polyurethane (TPU) is inserted into an industrial HP Jet Fusion 5200 3D printer.

The printer uses a liquid binder to help fuse the different layers of TPU together, while a powder bed provides a kind of scaffold to support the different parts of the shoe as they are being printed.

Once completed, the trainer is removed from the powder bed and the parts are cleaned and finished.
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Each shoe was hand-painted after being printed
Each shoe worn in the show was hand-painted in colours to complement the nautical and coral tones featured throughout Botter's Autumn Winter 2023 collection.

According to HP, the company's Multi Jet Fusion printing technology makes the manufacturing process faster than traditional footwear manufacturing processes.
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Its shape was informed by seashells
"HP's solution can drastically reduce the development and production time that is typical in the footwear industry," François Minec, the company's global head of polymers, told Dezeen.

"The benefits are the speed and agility around product development and the freedom of the design process, which offers many possibilities around personalisation."

Botter also presented bags made from recycled bicycle saddles and T-shirts printed with images of fish throughout the show, using colours that the brand associates with the Caribbean Sea.

"This season we wanted to propose the winter version of our colour palette," the brand said, "embracing more earthy tones together with the acid colours of corals and fishes you find in the darkest hours, in the deepest waters."

Reebok and Botter are the latest in a slew of companies to release 3D-printed trainers.

Previous models include the Adidas Futurecraft sneaker, which has a 3D-printed sole, and Nike's Air Zoom Alphafly, which has a 3D-printed upper.
 
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These shoes look like total garbage. This is just Reeboks lame attempt at being relevant. I haven't seen anyone wearing a pair of Reeboks in a decade or more. They have been popular in a long time. The last time I was in a physical shoe store the Reebok display was really small. It's all dominated by Nike and other brands. They can put all the stupid looking niggers in the ads they want niggers are not going to want these shoes. They wouldn't even bother to loot them in a chimpout.

I used to wear Reebok Classics since middle school. But over the years the shoes just got so shitty. The last pair I had the upper part started to separate from the rubber sole. They just turned into garbage shoes. I switched over to New Balance in 2017 or 2018. Back in the 90's Reebok was still a big deal and even in the early and mid 2000's you could still see people wearing them. By the late 2000's and 2010's it was pretty rare. All I ever saw back then was Nikes and New Balance maybe some Fila's thrown in. Someone on Facebook back then told me Reebok classics were considered a wigger shoe. I was never a wigger. I just like comfortable shoes. They were nice shoes at one time. Not anymore.
 
Sorry Reebok, only Yeezy and Virgil Abloh could get away with niche radically designed garbage shoes, made by better brands (Adidas and Nike), better luck next time.
Keep releasing Pump Omni's and OG Shaq-Attaq's tho, those are kino and rad.
At least those are neat as the utilize a knitting machine that has basically figured out the "equation" to knit the whole upper in one go. 3D printing is just incredibly pointless and wasteful in comparison.
 
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