Bob desperately needs the Superior Future to fix his many self-inflicted problems, because otherwise his future is quite grim indeed. He will only ever get older, fatter, uglier, stupider, and less healthy. His career has stalled and is only going to get worse, as someday the Escapist will either fire him or fail entirely. He will never make any friends, and his number of enemies increases with every idiotic tweet. He will never have sex with a woman, let alone marry one. His beloved nieces won't stay young, cute, and innocent forever; one day, they will grow up and be able to realize that Uncle Bob is an asshole and a loser. His other family, the only people who can stand him, will die, one by one, and then he will be truly alone. Unless his hated obsolete mayonnaise ghouls are defeated once and for all, they will continue to enrage him with fresh victories. He will have no children or other great, lasting accomplishments to look back on with satisfaction at the end of his life, only a vast collection of old tweets and shitty technically-incompetent videos, both only about ephemera that no one will ever bother to look back upon. And in the end, like everyone else, he will finally die, which is a bitter pill indeed but especially to someone who doesn't believe in an afterlife. Without the Superior Future, all he has to look forward to is endless consumption of product, then get excited for next product, and at some level even Bob realizes that this just isn't enough.
Tl;dr: Bob's life is so shit he needs a magic "superior future" to fix it all, and the alternative is too terrible for him to think about.
