Bob likes this garbage only because the "wrong people" (Ya Boi Zack, Nerdrotic, etc.) fucking despise it.
That and the designated "right people"... that is to say the corporations responsible for shitting it out....created it and thus it is automatically good in his mind since he is just
that autistically obsessed with mindlessly shrieking his support for anything that falls into his arbitrary "
the good guys made this and the good guys will like this" categorisation, no matter how patently shit and universally detested it is even by other woke speds and no matter how little interest he has in the product itself.
Remember, Bob is about the single best example of a corporate woke fauxnatic we have on record. He will aggressively and obsessively go on nazi tier rants about how those who dislike certain products or do not support certain establishment figures are worthless and subhuman scum who deserve to suffer and die, even when he himself blatantly has zero knowledge or interest in these products/figures, solely because his tiny brain is wired up to think that...
"Corporate woke = the winning team. Me saying the most edgy and extreem things against its enemies = people think im the bestest and badassest member of winning team"
Thats why he is
still openly fapping about eugenics and mass disenfranchisment/slavery and violent purges against everyone he deems "inherently inferior". Its the most extreme set of views he can think of, and thus he wholeheartedly latches onto this mindset with the idea that since "IM ON THE SIDE OF THE GOOD GUIZ!" he will be celebrated and applauded for his boldness for the cause
Hell, given his ill-concealed rage about how he was treated at highschool by his "inferiors" I suspect he has been harbouring general megalomaniac "THEY ALL DESERVE TO SUFFER AND DIE!" fantasies for a longass time just without any concrete direction, and now he has found a moral cause to latch them on to he is vicariously using it to shriek for death and damnation against everyone he sees as being "automatically" on the side of those who didnt tolerate his bullshit in his teenage years
Since he is still a complete toddler when it comes to this mindset though, its taken him a longass time to comprehend the fact that the corporate woke goons and the pretend marxist SJWs fucking despise eachother, and that he is almost universally detested by those in the latter camp, which we have seen be rather distressing for him since he feels like the jocks he worked so hard to impress are now tripping him up in the school hall and making fun of his inverted microweenie in the locker rooms.