Because selling drugs makes you feel a wide range of emotions
One of the moments that made Schedule 1 click for me was getting annoyed at the meth-head skater bitch.
She's always the last person to send a message (at like 10:30 at night) and I caught myself thinking:
"This bitch is so goddamn annoying and looks like she's about to snap at any given moment. I wouldn't be doing business with her if she didn't pay so far above market price."
She tried to stab me two nights later when I didn't have any Aspen Death in stock. Definitely rubs up against some irl experiences.
Also, a thought about why this game has taken off so much despite being so simple:
The game barely has any 'natural stopping points'. You can save and then quit at almost any time, but it doesnt
encourage you to stop playing, and there's always one more thing to do, one more deal to make, one more bit of hardware you wanna buy or employee you wanna hire and then go down the rabbit hole of integrating it into your setup.
I hope the fuller game has an actual narrative and a proper ending point though, after playing for like two weeks straight I've had my fill of "number go bigger" and now I need context and stakes for my activities to stay engaged with the game.