Have to be honest, most of the stuff I found wrong was on the first page where there were quotes like "Most are stuck up, arrogant of their own problems, and unwilling to change their lives for the better.". Well of course that is wrong, because we are all willing to change our lives for the better but we think that is done through improving appearance. If we were only about crying about the world we'd be the "Ugly Acceptance" version of fat acceptance, people who have a problem and think the world needs to adapt to them. We are adapting ourselves to achieve what we want, which is massive success with women.
Looksmaxing is exactly NOT the things you mentioned. In reality a man who is born deformed can shower 1000 times a day, wear an Armani suit and go to the best barber around and he's not going to suddenly be George Clooney. There's not much point wasting your money on thousands worth of clothing unless you are physically aesthetic. I know, as I have thousands upon thousands worth of MMM gear, Diors etc which I cultivated over a few years when I was interested in that stuff and hung out on related boards at the time such as /fa/.
As for what looksmaxing IS, you looksmax mostly by fixing serious physical flaws you have. When I was about 17 I kinda took a bad turn and ballooned up to 250 lbs. That was the time when I realized that looks do matter. Not everybody realizes looks matter in grade school, a lot of us believe the common lie of "lol I don't care about looks just personality!!!" women tell ugly guys while they sit around with their gal-pals talking about the "boy with the nice eyes" or "beautiful smile". If any women in my social circle are talking about a guy being hot now I usually ask what they like about him, and they ALWAAAAAYS say something like "he has GORGEOUS eyes" (blue eyes get a lot of love) or I heard jawline once, but it's almost always a physical feature. They only tell guys the personality lie when they feel they're going to be judged for being "shallow" otherwise. I remember in situations hanging out in social circles where the guys would LOVE me, say I'm the funniest person they know etc all the guys were my best friend but to the women I was invisible. Or sometimes I'd make the girls laugh like mad and hold the most attention of the group but I was always the "good friend" and they'd go for some random guy who barely said a word who was undeniably good looking. I remember one time actually, there was a girl who told me that I'm "so ugly I make her feel sick", though she ended up liking me (as a "friend" of course).
I would rate myself probably a 2/10 at the time. Since then I improved drastically, I now weigh 153 lbs, I've fixed some of my flaws which people often made "joking" remarks about i.e. my Dumbo-like ears, I've fixed a broken nose which I was too scared to get surgery for (anaesthesia phobia). Now I can pick up women without too much problem. Of course like any guy who ever got into PUA or most who post on the Sluthate forum, we want the most physically attractive women, the 7+ slim girls with tight curvy bodies and silky golden hair... But as an example, where before I was viewed as a completely non-sexual entity, since improving my appearance when I went to my regular holiday destination I managed to pick up 3 women instead of the regular 0, almost another but that girl's friend was obsessed with me and crying (she was one of the 3 I hooked up with) so the logistics weren't really good. Also I haven't gone clubbing for a little while as I'm trying to push my looks up again and focusing on that, but I went on boxing day. I did best with women out of all of my friends. I had success with 3 women, made out with all 3 for ages, I left two of them because they were only 4 to 5/10s in looks and the other one I made out with had a boyfriend there with her in the club who'd gone to buy her and her friends drinks which I didn't know about. There was another girl who I was talking to and she wouldn't kiss me but "will dance with me because I'm fit" (fit means hot where I'm from, again, physical features win) and grinded on me but I don't count that. But this sort of thing was COMPLETELY INCONCEIVABLE to me before. I even get women APPROACHING ME to start conversations or sometimes if it's a quieter area they look over and smile. But yes my goal is to be able to achieve that level of success consistently with objectively hot women.
I don't think any of this is possible if I was still ugly, fat and pretty much deformed. If I just convinced myself it's personality and I need to work on my "game" I'd still be a born-again virgin, and eternally being the friend while the women I like hook up with good looking fit guys.